About Captain Tractor
Captain Tractor is an India-based mini tractor manufacturing and exporting company, known for building compact tractors designed for small and medium-scale
agricultural needs. The company also offers a wide range of attachments and implements that help farmers increase the overall working capacity of their mini tractors.
Based in Gujarat, Captain Tractor serves the agriculture industry with a focus on efficiency, practicality and innovation. The brand is positioned as a specialist in mini tractors, catering to farmers who need powerful solutions in compact formats.
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What They Needed
Captain Tractor was preparing for a new tractor model launch and wanted to ensure strong visibility during the launch period.
Their key needs were:
Limited reach to new audiences during previous product launches
Need to reach the right agricultural audience at the right time
Strong focus on awareness and exposure for the new product
Generate engagement through video views and clicks
Support bottom-funnel lead generation alongside awareness
Build interest rather than push for instant purchase
The objective was to maximise exposure for the new product launch while also capturing interest from relevant prospects.
How We Helped
We managed the campaign end-to-end with a clear focus on launch visibility and recall.
Our involvement:
We planned, launched and managed the complete campaign lifecycle — from audience research to execution and optimisation.
Actions Taken:
Researched and defined the right audience within the agriculture sector
Launched campaigns focused on awareness, reach and engagement
Used video-led campaigns to showcase the new tractor model
Structured campaigns to maximise eyeballs during the launch phase
Added a bottom-funnel layer to capture inquiries from interested users
Optimised campaigns continuously during the launch window
Process:
We first focused on creating visibility at scale and then gradually layered engagement and lead collection. Campaigns were aligned with the buying behaviour of the agriculture industry, where awareness and trust play a bigger role than instant purchase.
Approach:
Instead of forcing conversions, we focused on education, recall and interest-building. The idea was to let farmers understand the product first and then capture leads from users who showed genuine interest.
Services We Provided
Campaign Planning
Designed the full launch strategy focused on reach, awareness and interest.
Content Planning
Guided messaging and creative direction suitable for the agriculture audience.
Meta Ads Campaign Management
Executed and optimised awareness, engagement and lead-focused campaigns.
Lead Generation Setup
Built a bottom-funnel structure to capture inquiries from interested users.
Key Outcomes
- Video campaigns delivered strong engagement and reach
- High awareness helped drive interest across the target audience
- Bottom-funnel strategy generated quality inquiries, even though instant purchase is not common in this category
- Improved performance compared to previous year’s launch campaigns
- Built a large database of interested prospects
- Created a valuable audience pool that can be reused for future launches and lookalike targeting
The campaign successfully balanced awareness and lead generation, which was the core objective of this launch.
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