About Mortantra
Mortantra is an Ahmedabad-based premium jewellery ecommerce brand offering a wide range of jewellery including necklaces, earrings,
rings and bracelets. The brand caters mainly to women looking for elegant jewellery for weddings, festive occasions and special celebrations.
Positioned as a premium jewellery brand, Mortantra focuses on design, quality and presentation, making it a preferred choice for customers shopping for occasion-led jewellery online.
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What They Needed
Mortantra was facing reduced visibility on social media due to frequent algorithm changes, which impacted reach and engagement during an important sales period.
Their key needs were:
Improve visibility on social platforms during the annual sale season
Quickly scale reach using paid marketing
Generate higher sales within a short time window
Build strong awareness around seasonal offers
Convert existing audiences who had already engaged with the brand
The objective was clear maximize visibility and sales during the annual sale period through focused paid campaigns.
How We Helped
This was a time-sensitive project where speed and execution mattered the most.
Our involvement:
We focused on giving Mortantra an immediate boost on social platforms using paid marketing to increase reach, awareness and sales momentum during the annual sale season.
Actions Taken:
Created video-based campaigns to highlight products and offers
Ran image-led campaigns for users already familiar with the brand
Launched BOF campaigns targeting audiences who had previously engaged
Promoted upcoming sale announcements using reach and awareness campaigns
Allocated a smaller budget to test campaigns for new user acquisition
Adjusted creatives and messaging based on performance during the sale window
Process:
We identified existing warm audiences, prioritised them first, and then expanded reach gradually. Campaigns were structured to move users from awareness to purchase within a limited time.
Approach:
Instead of spreading budgets thin, we focused on high-impact creatives, tight targeting and sale-led messaging. The goal was to extract maximum value during the peak season rather than long-term testing.
Services We Provided
Meta Ads
Sale-focused campaigns to boost reach, engagement and conversions.
Google Ads
Support campaigns to capture high-intent users during the sale period.
Tracking Analysis & Adjustments
Ensured tracking accuracy and made quick changes before the campaign.
Creative Planning Guidance
Helped plan visuals and messaging aligned with premium positioning.
Key Outcomes
The focused sale campaigns delivered strong year-on-year growth:
- 36.49% increase in revenue (YoY)
- 36.01% increase in transactions (YoY)
- +3.91% improvement in ROAS (YoY)
- +29.16% increase in conversion rate (YoY)
The results clearly showed that a focused, well-timed paid strategy can drive strong performance even within a short campaign window.
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