About Netmeds
Netmeds is one of India’s most trusted online pharmacies, offering OTC medicines, prescription drugs, wellness essentials and healthcare products across the country.
The platform serves a pan-India audience with fast delivery, a wide product range and a customer-first approach.
Headquartered in Chennai, Netmeds Pharmacy has built a strong reputation through years of consistent service and reliability, making it a preferred choice for customers who want a seamless medicine delivery experience.
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What They Needed
Netmeds already had an internal team and an external agency managing day-to-day campaigns. But they needed someone with strong experience in performance marketing for healthcare industry to guide the complete strategy, monitor execution and ensure campaigns were aligned with business goals.
Their main needs included:
A senior consultant to overlook campaigns and strategy
Improved ROI, reduced waste spend and better daily order flow
Fresh ideas for new customer acquisition
Guidance on audience segmentation and full-funnel planning
Team management support and reporting directly to top management
Strong remarketing ecosystem for existing users
More attention to detail across keywords, products, pages and audiences
They needed someone who could bring a fresh perspective to their marketing and guide the team with a strong strategic approach in digital marketing for online pharmacy.
How We Helped
We joined the project as a consultant, dedicating focused time everyday to guide the internal teams and ensure campaigns delivered predictable results.
Our involvement included:
Daily strategic guidance and performance planning
Reviewing and optimising the work of the internal + outsourced teams
Suggesting new campaign structures to hit order targets
Regular reporting directly to senior and top management
Actions Taken:
Deep performance analysis
Stopped wasted spends by tightening keyword quality
Implemented audience segmentation for more accurate targeting
Adopted VAC campaign structure for better category performance
Set up product-level improvements using automated feeds
Micro-optimisation at campaign, ad group and keyword levels
Built strong negative keyword and exclusion lists to save budget
Suggested landing page and UI/UX improvements
Approach:
Because of past experience managing large eCommerce brands like Infibeam and other major online stores with huge product catalogs, we knew the key issue big teams face: lack of attention to detail.
Where others built massive campaign structures, we focused on:
Clean keyword selection
Product-level grouping
Page structure
Landing page behaviour
Audience intent
Saving budget at the micro level
This approach helped significantly improve results for Netmeds India. We also created plans for new user acquisition to ensure healthy long-term growth.
Services We Provided
Team & Agency Consultation
Guided both internal teams and outsourced agency for better coordination.
SEO Guidance
Provided strategic suggestions to strengthen organic presence.
Google Ads Consultation
Improved structure, keywords, negative lists and overall ROI.
Meta Ads Consultation
Suggested new audience groups and creatives for better performance.
Strategy Planning
Aligned campaigns with company targets and monthly business goals.
Audience Segmentation
Helped define new user groups and remarketing layers.
Key Outcomes
- Overall ROI improved across channels
- Daily order flow became stable
- Significant reduction in wasted spends
- Better focus on high-performing categories
- Improved audience segmentation for both new and existing customers
- VAC campaigns contributed strongly to ROI improvements
- Consistent new customer acquisition at stable CAC
- Performance became predictable and easier to scale
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Testimonials
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Actions Taken:
Actions Taken:
We joined the project as a consultant, dedicating focused time everyday to guide the internal teams and ensure campaigns delivered predictable results.
Our involvement included:
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