About Praveg Tent City
Praveg Tent City is a well-known hospitality brand offering premium tent stays, resort-style comfort and unique travel experiences across India. With multiple properties nationwide and the head office in Ahmedabad, Praveg serves both seasonal travellers and year-round visitors looking for a comfortable and memorable stay.
We worked specifically on Praveg Tent City Ayodhya, one of their most in-demand properties, known for its premium tent accommodation and strong tourist footfall.
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What They Needed
Praveg wanted to scale inquiries for Praveg Tent City Ayodhya quickly, consistently and with high lead quality. This project was also a direct comparison between their internal team and our agency, so performance had to be strong from the start.
Their key needs included:
High-quality leads who are ready to book
Lead flow matching daily and monthly booking targets
Calls, WhatsApp leads and email inquiries
Reliable hotel lead generation to support peak and non-peak seasons
Seasonal campaign support (aggressive months + festival seasons)
Leads that convert — not junk inquiries
Clear tracking and accurate measurement
Proof that a performance marketing agency can outperform internal efforts
They needed someone experienced with digital marketing for hospitality industry who could bring predictable results from both Meta and Google.
How We Helped
We took over the Ayodhya property for a focused performance marketing push.
Our involvement included:
Worked from scratch and fixed all old campaigns.
Reviewed and optimised existing landing pages for better inquiry flow.
Recommended shifting the page from “direct booking first” to lead-first structure for higher conversion.
Launched fresh Google Search campaigns targeting travellers looking for stays in Ayodhya and nearby areas.
Set up new Meta campaigns for retargeting, warm audiences and interest-based groups.
Used their internal customer database to create custom & lookalike audiences.
Ensured all tracking through GTM and platform pixels was accurate.
Balanced spending around seasonal demand — festival periods, long weekends, event-heavy months, etc.
Coordinated daily with the internal sales team for quality feedback and quick adjustments.
The goal was very clear:
Deliver leads that turn into actual bookings, not casual inquiries.
Services We Provided
Google Ads
Search campaigns targeting high-intent travellers looking for stays in Ayodhya.
Meta Ads
Targeted and retargeting campaigns for travel-focused audiences.
Keyword Research
Focused list to reach travellers actively searching for tent stays, resorts and Ayodhya accommodation.
Landing Page Guidance
Improved structure to collect more leads instead of forcing direct bookings.
Conversion Tracking Setup
Ensured all calls, WhatsApp clicks and form submissions were tracked.
Creative & Copy Support
Helped with ad copies, creatives and seasonal campaigns.
Key Outcomes
- Delivered quality, ready-to-book leads from the very first phase.
- Achieved strong inquiry volume across calls, WhatsApp and email forms.
- Booking conversions improved through better lead quality.
- Seasonal periods saw aggressive booking surges with high-intent traffic.
- Successfully matched the lead targets given to us.
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