About Wellspring IVF
Wellspring IVF Ahmedabad is a trusted IVF and fertility centre offering advanced treatments such as IVF, IUI, maternity care and
gynaecology services.The clinic serves married couples who are struggling to conceive and are looking for reliable, ethical and supportive treatment.
Known for compassion, expert doctors and a long-standing reputation in the city, Wellspring IVF has become a preferred name for couples seeking fertility solutions in Ahmedabad.
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What They Needed
Wellspring IVF wanted consistent and high-quality leads from Meta and Google. They had already tried running campaigns earlier but faced major challenges.
Here’s what they needed:
Better lead quality from digital channels
Support in fixing policy-related issues on Google (common in IVF category)
Reduction in irrelevant leads, especially from non-serious users and sperm donors
Consistent inquiries that convert into walk-ins
A partner who understands performance marketing for ivf
A lead-generation structure focused on quality rather than quantity
Their objective was clear stable, relevant leads that bring more walk-ins and reduce unwanted traffic.
How We Helped
We took this project as a challenge because the IVF category needs careful planning, compliance and strong understanding of intent.
Our involvement included:
Full analysis of past campaigns
Multiple discussions with the doctor to understand what worked and what didn’t
Analysing old lead data to identify good versus bad audience groups
Fresh audience research for Meta focused on couples seeking fertility treatment
Deep review of Google search terms to understand true user intent
Actions Taken:
Redesigned the landing page for clarity and better lead capture
Worked with the development team to set up accurate tracking
Filtered and excluded irrelevant keywords causing policy issues
Created refined targeting based on age, behaviour and region
Tested English ads and regional language ads for deeper relevance
Stayed in daily communication with the clinic team for feedback and quick changes
Used insights to improve both Meta and Google performance
Built a more controlled, quality-focused performance structure
Approach:
We studied old campaigns, kept what worked and avoided past mistakes.
Our focus was to bring high-intent couples who were actively looking for fertility treatments.
Instead of broad campaigns, we used a very detailed and careful approach ensuring policy safety, quality intent and better control.
Services We Provided
Google Ads
Targeted search campaigns built around high-intent IVF and fertility clinic ahmedabad queries.
Meta Ads
Focused ads designed to reach couples actively seeking fertility solutions.
Landing Page Guidance
Improved structure to bring more relevant inquiries and reduce bounce.
Tracking Setup
Ensured complete and accurate tracking across forms, calls and events.
Key Outcomes
- Lead consistency improved across Google and Meta
- CAC reduced compared to old campaigns
- Policy issues were handled and fixed on Google Ads
- Calls and inquiries increased from high-intent users
- Even though IVF always receives some irrelevant leads, overall lead quality improved
- Walk-ins increased as a result of more relevant leads
- Wellspring IVF Ahmedabad achieved steadier, higher-quality inquiries after we fine-tuned their IVF Digital Marketing campaigns for Google and Meta.
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Testimonials
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Actions Taken:
Actions Taken:
We joined the project as a consultant, dedicating focused time everyday to guide the internal teams and ensure campaigns delivered predictable results.
Our involvement included:
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