About The Pink Moon
The Pink Moon is a growing Plus Size Clothing brand in India that offers stylish, comfortable and well-fitting outfits for real bodies. The brand focuses on everyday wear, Indian wear and premium western wear tailored for plus-size women. The Pink Moon aims to give Plus Size Clothing for Women better choices and confident fashion options online.
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What They Needed
Brand was doing well on marketplaces but needed owned sales channels.
Start and scale Google and Meta campaigns.
Maintain consistent sales (target 5x ROAS).
Build a steady order flow from Google and Meta to reduce marketplace dependency.
Find correct audience segments and creative that work for plus-size shoppers.
Set up campaign structure that reliably delivers 5x returns on Meta and Google.
Create a foundation for long-term, scalable growth.
How We Helped
Acted as the in-house performance marketing team managing Google and Meta.
Provided consulting on website design and conversion optimisation.
Planned audience tests, funnels and creative iterations to find what works.
Set up tracking, analytics and reporting to make data-driven decisions.
Weekly performance reviews and budget re-allocation to maintain stable ROAS.
Built a roadmap for consistent sales and profitable scaling.
Services We Provided
Website Optimisation (ROI Focus)
Improved product pages, checkout flow and micro-copy to reduce drop-offs.
Meta Ads
Funnel-based campaigns, audience segmentation and creative testing to secure 5x+ returns.
Google Ads
Search and Shopping campaigns to build a stable secondary revenue channel.
Google Analytics Analysis
Weekly reviews of user flows and drop-offs to inform optimization.
Tracking Setup
Pixel events, GA4 and server-side considerations for accurate data.
Feed Optimization
Product feed clean-up and enhancements for better Shopping performance.
Guidance on Website Redesign
Actionable recommendations on layout, product content and navigation for better conversions.
Key Outcomes
- Meta became the primary revenue channel delivering consistent 5x+ ROAS.
- Google Ads added steady, positive-return sales as a supporting channel.
- Reduced dependency on marketplaces as direct channels grew month-on-month.
- Improved website experience helped lift conversion rates for Plus Size Clothing for Women.
- Clear audience and campaign structure now powers future scaling for The Pink Moon.
- (For deeper numbers and granular strategy see the full case study — high-level results are summarised here to keep the page focused.)
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