About Dipti Shah’s Institute
Dipti Shah’s Institute is one of Ahmedabad’s oldest and most respected training institutes for English speaking, public speaking, confidence building and self-development. Started in 1981, the institute has trained thousands of graduates, post-graduates and working professionals.
With more than four decades of experience, Dipti Shah’s Institute of English continues to be a trusted place for individuals who want to grow in their career, improve communication and build strong public speaking skills.
Want to Know How We Drive Results?
What They Needed
They wanted to attract fresh inquiries from graduates, post-graduates and working professionals in Ahmedabad who were actively looking for:
- Public speaking courses
- English proficiency improvement
- Self-development for career growth
The institute had relied on newspaper advertising for years, but results had dropped sharply.
They tried multiple companies and freelancers, but most:
- Delivered irrelevant leads
- Shared outdated databases instead of real inquiries
- Could not set up proper digital campaigns
- Failed to bring quality leads who actually convert
They needed a performance marketing partner who could generate real, relevant inquiries consistently.
How We Helped
We started from scratch and built a complete performance marketing foundation for the institute. Our approach included:
- Detailed audience research based on demographic, behaviour and career interests.
- Analysed their past offline location data to shortlist the most profitable geo-areas in Ahmedabad.
- Launched multiple Meta campaigns focused on public speaking, English coaching and personality development interest groups.
- Built Google Search campaigns targeting people actively searching for English speaking classes, public speaking courses and self-development institutes in Ahmedabad.
- Reduced budget wastage by tightening audience layers, keyword sets and ad placements.
- Gradually narrowed the targeting to bring high-quality inquiries from people who genuinely needed training.
- Created a stable structure for ongoing lead generation for training institutes.
Through disciplined optimisation, we ensured the institute received consistent inquiries every day from relevant prospects.
Services We Provided
Google Ads
Search campaigns targeting high-intent training and public speaking queries.
Meta Ads
Interest and behaviour-based campaigns to attract career-focused learners.
Audience & Keyword Research
Proper tracking for Google and Meta to avoid data loss.
Landing Page Guidance
Suggestions for a simple, clear and high-converting landing page for inquiries.
Key Outcomes
- The institute started receiving relevant inquiries from the first week itself.
- Continuous optimisation based on daily feedback improved lead quality.
- Meta delivered a strong volume of leads, even below their expected cost range.
- Google became the strongest channel, delivering the most relevant and conversion-ready inquiries.
- Leads came in through WhatsApp, phone calls and email — all highly relevant and from the right target audience.
- The institute finally moved away from outdated newspaper ads and built a consistent digital lead flow.
See How We Deliver Real Results
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Testimonials
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