About Smart House Solar
Smart House Solar is a fast-growing solar retailer in Australia, focused mainly on residential solar installations across Queensland.
As a new company in the market, their strength came from quick service, faster installation, easy payment plans, and a very customer-first attitude.
Even as a startup, Smart House Solar Queensland built trust quickly because of their eagerness to serve, good product range and strong after-sales support.
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What They Needed
Smart House Solar entered the market with limited budget and very little room for testing.
They needed quick results to keep their small sales team busy and to prove their concept before scaling.
Their goals included:
A stable flow of quality solar leads
Strict budget control in a highly competitive solar market
Leads only from QLD, not all of Australia
Zero waste spend because resources were very tight
Leads that convert into real sales not junk inquiries
Consistent calls and emails so the team stays active
Fast results because they were just getting started
Support for monthly sales targets
Clear setup for both Google and Meta campaigns
They needed someone who already understood performance marketing for solar companies not someone who would burn budget experimenting.
How We Helped
Since this was their first serious attempt at digital marketing for Solar Company, we rebuilt everything from ground level. Our earlier experience working with Arise Solar gave us strong understanding of the solar market, keywords, behaviour and competition so Smart House Solar didn’t have to waste any money on unnecessary testing.
Here’s what we did:
Shut down old setups and launched everything fresh in a new account.
Focused strongly on Google Search, because solar customers compare and research deeply.
Created a new landing page from scratch with clear messaging, trust elements and simple CTAs.
Started Meta campaigns fresh with audiences filtered for Queensland homeowners only.
Balanced spend based on feedback some QLD areas were expensive while others worked well.
Set up continuous feedback loops with the internal sales team for quality updates.
Ran seasonal campaigns (Easter, Christmas, Financial Year End, Year End) to boost conversions.
Implemented methods to reduce fake leads, competitor clicks and wasted queries.
Smart House Solar had lower tolerance for testing, so we kept everything tight, focused and result-oriented. Within a short period, inquiries started converting and the brand gained confidence.
Services We Provided
Google Ads
High-intent search campaigns to bring real solar inquiries in Queensland.
Meta Ads
Targeted campaigns for property owners and decision-makers.
Landing Page Content & Design
We created the page structure, messaging and layout from scratch.
Seasonal Campaign Planning
Special campaigns for holidays and year-end to capture peak demand.
GTM Setup
Accurate tracking for forms, calls and key actions.
Google Ads & Analytics Setup
Full setup and correction to ensure clean and reliable data.
Key Outcomes
- First quality leads started coming in quickly enough to keep the sales team active.
- Lead quality improved steadily with continuous feedback from their internal team.
- Campaigns scaled faster than expected the brand grew from $3,000 per month to over $100,000 per month in ad spend.
- Lead volume and quality both improved enough for them to increase sales staff.
Created a performance marketing structure that still works for them. - Exact numbers, graphs and detailed data are available in the full case study (linked on the site).
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