Bing Ads for eCommerce SMEs
Bing Ads That Target High-Intent Buyers
Already investing well on Google or social platforms and looking for new ways to scale? Bing Ads (now Microsoft Advertising) is one of the most underrated traffic sources for eCommerce brands. It attracts a mature, high-intent audience that many advertisers overlook—giving your brand a real edge.
At HND Solutions, we help small and medium sized eCommerce businesses leverage Microsoft Ads to get conversions(not just traffic). From set up to scaling your campaigns, we use a proven data-first strategy backed by experience to get you results.
book your free discovery call today.
Trusted by Our Business Partners
By offering custom omnichannel marketing strategies, led by experts and backed by data, HND Solutions can help your business hit your revenue goals. Stop juggling multiple agencies and start working with a top-rated agency that will drive results.
Why Bing Ads?
Microsoft Ads has a smaller market share compared to Google, but you will have access to an audience you may not find anywhere else. This audience tends to be more affluent, brand-loyal, and ready to buy. We have helped eCommerce brands use Bing Ads to uncover untapped ROI while their competitors stayed focused on crowded platforms. With a smart strategy, Bing Ads can:
Lower CPCs than Google in many verticals
Attract purchase-ready users across desktop and mobile
Tap into Microsoft’s entire ecosystem (Bing, MSN, Outlook, Edge)
Complement your existing Google Ads strategy + diversify your paid traffic sources.
With the right setup, Google Ads can:
- Bring high-intent shoppers to your store
- Lower customer acquisition costs (CAC)
- Increase conversions with optimized campaigns
- Increase conversions with optimized campaigns
Common Bing Ads Challenges We Fix
Most businesses either ignore Bing Ads or run them poorly. Here’s what we frequently see and fix:
- Campaigns that aren’t structured for visibility or scale
- Google Ads cannibalization from duplicate targeting.
- Missed Microsoft Ads exclusive audience targeting capabilities
- Budget exhausted on irrelevant or low-quality keywords.
We optimize every component—from audience segments and bidding to keyword strategy—to ensure your Bing Ads are profitable, not just active.
Our Bing Ads Services
We are not a plug and play type of bing ads company. We create results-oriented campaigns that align with your brands growth goals without a cookie cutter approach.
Search Ads
Appear when customers actively search across Bing and partner engines
Audience Ads
Extend reach across Microsoft properties like MSN, Outlook, and more
Shopping Campaigns
Drive product sales with engaging, image-rich listings
Remarketing
Re-engage site visitors with compelling offers and dynamic retargeting
Smart Campaigns
Use Microsoft automation with our expert-level oversight to balance ease and performance
Case Studies
Real Results from Our Clients
Magenta BI
challenge
MagentaBI struggled with high-cost, low-quality leads from underperforming Facebook campaigns, limiting growth and conversions.
RESULTS
- 141% increase in leads
- 58% reduction in cost per lead
- Better tracking and segmentation
- High-quality leads from optimized campaigns
Smart House solar
challenge
Smart House Solar started from zero. They needed quality leads and a strong presence in a tough Australian solar market.
RESULTS
- 44% increase in leads
- 31% lower cost per lead
- Improved lead quality
- Geo-targeted high-intent campaigns
Toner World
challenge
A 10-year-old hardware brand was fully dependent on marketplaces, losing traffic, visibility, and control over its customers.
RESULTS
- +230% website revenue in 6 months
- 40% higher conversion rate
- 60% lower CAC
- Built sustainable direct traffic model
Pinkmoon
challenge
The Pink Moon lacked brand control and customer connection due to heavy marketplace reliance. Needed to build awareness and drive direct sales.
RESULTS
- 719% revenue growth
- 696% more transactions
- 8× ROAS sustained
- Stronger brand presence & engagement
Magenta BI
challenge
MagentaBI struggled with high-cost, low-quality leads from underperforming Facebook campaigns, limiting growth and conversions.
RESULTS
- 141% increase in leads
- 58% reduction in cost per lead
- Better tracking and segmentation
- High-quality leads from optimized campaigns
Smart House solar
challenge
Smart House Solar started from zero. They needed quality leads and a strong presence in a tough Australian solar market.
RESULTS
- 44% increase in leads
- 31% lower cost per lead
- Improved lead quality
- Geo-targeted high-intent campaigns
Toner World
challenge
A 10-year-old hardware brand was fully dependent on marketplaces, losing traffic, visibility, and control over its customers.
RESULTS
- +230% website revenue in 6 months
- 40% higher conversion rate
- 60% lower CAC
- Built sustainable direct traffic model
Pinkmoon
challenge
The Pink Moon lacked brand control and customer connection due to heavy marketplace reliance. Needed to build awareness and drive direct sales.
RESULTS
- 719% revenue growth
- 696% more transactions
- 8× ROAS sustained
- Stronger brand presence & engagement
Why Choose Us?
eCommerce-Focused
We specialize in helping online retailers grow by implementing paid search strategies.
ROI-Driven Approach
Everything we do is performance based and backed by data.
Certified in Microsoft Advertising
Experienced with the tools, trends, and updates that impact Bing Ads.
Transparent Analytics
See exactly where your budget goes and how it performs.
Cross-Platform Expertise
We leverage data and reporting from your Google and Facebook Ads to shape better Bing strategies.
Get a Free Bing Ads Audit
Have you previously run Bing Ads and haven’t received good results? If so, we can perform an audit of your current campaigns and identify:
- Missed opportunities for keyword and audience targeting
- Inefficient ad spend and bidding strategy
- Funnel and landing page alignment
- ROI improvement opportunities
Book Your Free Bing Ads Audit Now!
Industries We’ve Worked With
Direct-to-Consumer (DTC) Brands
Fashion & Apparel
Health & Wellness
Home & Lifestyle
Niche eCommerce Stores
FAQs about Bing advertising services
Looking to learn more about Bing ads services? Browse our FAQ:
Typically, Bing Ads have lower competition and cost-per-clicks. The user base also skews slightly older and more affluent, making it ideal for certain eCommerce verticals.
Yes! Many eCommerce brands are realizing the great returns Bing has to offer because of its intent-driven audience and lack of competition.
We suggest starting with ₹1,00,000+, depending on the type of product and overall goals.
Yes. Lots of businesses also run both, but Bing Ads can operate as a great profitable traffic channel without Google.
Yes. You will always have access to your ad accounts, plus we will provide reporting with all the key metrics and optimization actions.
