Smart House Solar: building a lead engine from a standing start

About the client

Smart House Solar is a renowned solar power company in Australia, serving customers throughout Queensland and New South Wales. They have earned the 2021 and 2022 Product Review Awards, showcasing their commitment to quality products, installations, and prompt after-sales service. With a stellar rating of 4.8 stars out of 5 from more than 400 satisfied customers, Smart House Solar has established itself as a trusted name in the industry.

The challenge

Smart House Solar approached us with the challenge of generating more leads for their solar systems, batteries, and inverters. They wanted to reach residential and commercial customers who were interested in installing solar systems and drive more sales conversions. The client faced the obstacles of operating on a limited budget while competing in a fiercely competitive market.

The approach

PPC planning and optimisation A thorough analysis of the brand, products and competitors, then precise budget planning, market research and channel selection.

Campaign execution Campaigns run across four platforms and optimised for conversions rather than clicks.

• Google Ads
• Bing Ads
• Facebook
• Instagram

Keyword research and refinement The list was built wide, sorted by intent, then cut hard, with a negative list built alongside it from what the campaigns actually attracted.

1,000+ keywords researched → 4 types Product · Competitor · Brand · Location → 650 refined and kept, with 2,500+ negatives added from real search queries

UTM tagging for measurement Every campaign tagged, so the performance of each channel could be read rather than assumed.

Budget scaling Spend rose only as the leads proved out. The ladder is the client committing more, not a metric going up.

• A$3,000 per month at the start
• A$50,000 per month within a year
• A$1,00,000 per month at peak

Website optimisation Technical analysis, conversion rate work and tracking codes through a tag manager, improving what the paid traffic landed on.

The results

Our performance marketing services delivered outstanding results for Smart House Solar:

• Generated over 10,000 high-quality leads across multiple channels, with 6,337 leads coming solely from Google Ads.
• Enabled significant sales opportunities and conversions, contributing to the client’s business growth.
• Facilitated an increase in the ad budget from A$3,000 per month to A$50,000 per month within a year and later to A$1,00,000 per month .
• Invested a total of A$1 Million in Google Ads alone, demonstrating the client’s confidence in our PPC marketing services.
• Implemented ongoing optimization strategies to improve lead quality, increase sales conversions, and deliver exceptional ROI. Through our collaboration, Smart House Solar experienced substantial success in their performance marketing endeavours. We are proud to have played a crucial role in their journey, helping them expand their customer base, increase sales, and establish a strong online presence in the competitive solar industry. If you want to achieve remarkable results like Smart House Solar, contact us today to discuss how our performance marketing services can transform your business.