A decade-old computer hardware brand: invisible online, on a website working against it

The challenge

The company is a Computer & Hardware brand selling and enabling printing accessories to the printer-buying user base. The task was to target more business users who are planning to have printers for commercial use.

We evaluated the client’s business challenges, like the brand was never seen online, and achieving high ROAS in paid marketing was quite tricky with a decade-old website built in non-user-friendly technology. We helped the client stakeholders with requirements for technology and design upgrades. The conversion rate was also lower with the old website.

We started with Google Ads and Bing Ads. And our team continuously optimised the client’s PPC activities to deliver enhanced results. We assisted the client with brand analysis activities, product analysis tasks, and accurate budget planning.

Our team set with the client’s team for further competitor analysis, market price and research, finalising selection of marketing channels, precise campaign planning, in-depth keywords and audience research.

Our team enabled website technical analysis, worked on improving website CRO, helped with website re-design, tag manager setup, conversion tracking and other script installation. Our team also worked on data cleaning and tracking improvements to enhance data quality. Furthermore, we facilitated campaign optimisation based on the client’s real-time feedback and suggestions.

Our team optimised the client’s PPC activities to deliver this ROAS & Conversion values