In today’s fast-paced digital marketplace, running Google Ads has become a standard practice for SaaS businesses looking to expand their reach and boost profitability. However, it’s not uncommon for companies to invest in Google Ad campaigns only to find that the expected surge in growth remains elusive. If you’ve been facing this challenge and are looking for effective Google ads strategies for SaaS growth, you’re in the right place.
In this blog post, We will provide valuable Google Ads Strategies to help you maximize the potential of your advertising efforts. Let’s discover and unlock the true power of Google Ads for your SaaS success.
What are Google Ads strategies?
Here are 8 must implement Google Ads strategies to your SaaS ad campaign that can help you maximise the impact of your Google Ads campaigns, ensuring your SaaS business not only survives but thrives in the digital realm.
- Conduct comprehensive industry research
- Transform your ads with real life success stories
- Start with a manual bidding strategy
- Landing Page Design
- Research on Competitors
- Make bids on your competitors’ brand terms
- Utilise Ad Extensions
- Implement Remarketing Campaigns
8 Effective Google ads strategies for SaaS business
Conduct comprehensive industry research
Ensure that your research covers the entire industry during your research process. It is also essential to become familiar with common industry-specific terminology and ensure that everyone on your team, as well as any third-party collaborators, understands and uses the same terminology consistently.
Sometimes, industry terms may seem similar but carry different meanings in various parts of the industry. For instance, consider the distinction between “enrolment services” for payors and providers. While they may appear interchangeable, using the more technically accurate term is vital. In the process of conducting industry research, focusing on keywords becomes paramount.
This practice helps you identify the most precise words and phrases to enhance your campaign and ensures the correct utilisation of industry jargon/ terminology. Using a Google keyword planner can be highly beneficial in this regard.
Transform your ads with real life success stories
Utilising case studies in Google ads can effectively demonstrate the value and success of your SaaS product. Genuine success stories and customer testimonials enhance credibility and trust. Prospective customers tend to trust experiences and results shared by others.
Use a compelling CTA that guides users to explore the complete case study, like “Explore Our Success Stories” or “See How We Achieved This.” Elevate your ad ROI by highlighting remarkable results through case studies and testimonials.
Start with a manual bidding strategy
Google Ads offer bidding strategy options to choose from. Some of these are automated, but in the initial stages of your campaign, it is wise to stick with manual bidding. Because at initial stage, you may get irrelevant traffic to your site.
Once your campaign gains momentum and reaches your desired conversion rate, you can consider transitioning to automated bidding. However, during the initial stages, staying on manual bidding is best.
If you are considering adjusting your bids, you will need to regularly monitor your keyword dimensions, including audience, device, gender, location, time of day, day of week, age, and household income etc.
If you are interested in experimenting with automated bidding, it is advisable to do so within a test or “dummy” campaign. This approach allows you to assess success without risking profit loss or harm to your business.
Landing Page Design
The quality of your landing page plays a vital role for your brand to your audience, so make sure your landing page gives the best user experience to your website visitors. Poorly designed or difficult to navigate landing pages are extremely off-putting and will have a devastating effect on your conversion success.
Your landing page should have clear and compelling headline, engaging visuals, strong call to action, responsive and mobile-friendly, trust indicators, form optimization, loading speed, unique selling proposition, consistent message, exit-intent popups, and many others. We have an upcoming post on How to design an effective landing page that converts. So, stay tuned to our blog.
In short, your landing page should contain elements which convert your audience into customers.
Research on Competitors
Analysing competitors is a crucial step for any business, whether it is a SaaS company or any other B2B or Ecommerce business. Before advertising your products or services on Google Ads, conducting a competitive analysis is vital. This analysis allows you to gain insights into how your competitors advertise and achieve success in their promotional campaigns.
Understanding the potential of your industry for Google Ads is crucial. Google Ads offers robust functionalities such as “auctions insights,” providing valuable data on competitors utilizing similar keywords. This feature empowers you to gain insights into your competition, allowing you to make informed strategic decisions.
There are also other tools available for your competitors’ analysis of your SaaS business in the market, such as Spyfu, SEMrush, etc. So, get yourself prepared before entering Google Ads for maximum benefit.
Make Bids on your Competitors’ Brand Terms
Remarkably, your competitors might be actively bidding on your brand names, necessitating immediate action. Within your ongoing campaigns, the “Auction insights” tool is pivotal for identifying competitors you want to challenge in bids. This tool facilitates a comparative analysis of your performance against others competing in the same auctions.
While you can bid on their brand terms, it’s imperative not to include those keywords in your ad copy. Moreover, employing inventive ad content allows you to leverage your competitors’ terms to highlight your strengths and reasons why potential customers should favour your offerings.
Utilise Ad Extensions
Ad extensions serve as additional pieces of information that you can add to your Google Ads to make them more informative and appealing. Several types of ad extensions are available, including site link extension, callout extension, structured snippet extension, review extension and call extension.
For B2B SaaS businesses, site link extension is beneficial as they allow you to direct users to specific pages on your website, such as the pricing page, features page, or case studies. This can help users find the information they are looking for more quickly and increase the likelihood of conversion.
Another extension you must use is callout extension which provides extra snippets of text you can use within your ads. This extension is best to use when you want to promote free trial or any promotions for your SaaS products. This will allow you to add four different pieces of text, each with a limit of 25 characters.
Implement Remarketing Campaigns
Remarketing is a powerful strategy that lets you target visitors who have previously visited or interacted with your business website or ads. As these visitors are familiar with your brand, there are more chance to convert them into customers.
To start a remarketing campaign, establish a Google Ads list using your website’s Google Ads Remarketing tag. This way, Google Ads will track users who have visited your site and display your ads when they check other Google partners site or searching on Google Search.
Want to explore a range of effective channels, spanning from paid marketing strategies to content and affiliate marketing? To unveil the ideal platforms that boost engagement and conversions for SaaS industry, read our SaaS marketing guide and gain insights into maximizing your marketing potential within the continually evolving SaaS sphere.
Google Ads for SaaS FAQs
1. Does Google Ads work for SaaS?
Google Ads can work for SaaS companies when utilised correctly with effective strategies. But wait! Remember, in the SaaS industry, understanding the target audience, their pain points, and the competitive landscape is crucial for effective advertising through Google Ads.
2. What is the conversion rate for Google Ads for SaaS?
Conversion rates for SaaS businesses typically span between 1% to 8% or higher. However, the conversion rate within the SaaS industry via Google Ads can exhibit considerable variability due to factors like the particular software type, target audience, ad quality, landing page experience, and the overall marketing approach.
3. What is the CRO for SaaS?
The CRO (Conversion Rate Optimization) for SaaS specifically focuses on improving the percentage of users who take a desired action, such as signing up for a trial, subscribing to a service, or making a purchase.
Google Ads for SaaS is a powerful marketing platform to drive conversions if done right. Implement the above strategies in your Google ad campaigns and let us know how it goes!
Want to give a start to google ads? Don’t forget to apply 20,000 free credit coupon code while sign-up. To know more, we have detailed blog post on how to use Google coupon code and is it worth it or not.
Or if you need a Google ads management company who can help your SaaS business to provide successful Google Ads management service, get in touch with us and ask for free consultation today!