01
Patients pick whoever is on top of near me
What we do
Local search and Maps ads with call and direction buttons.
₹150 Cr+
Ad Spend Managed
350+
Brands Worked With
19+
Years Experience
85%
Client Retention
Trusted by 350+ brands
Challenges we help solve
Six problems we hear from almost every clinic, hospital and lab, and what we do about each one.
02
Calls come in, appointments do not
What we do
Calls, missed calls and WhatsApp chats tracked, gaps flagged.
03
Ads rejected or accounts restricted
What we do
Ads and pages written to Google and Meta health policies.
04
No targeting by medical condition
What we do
Reach built on location, life stage, interest and search intent.
05
High value treatments, long decisions
What we do
Policy safe follow up keeps your clinic in the picture.
06
No clarity on which ad brought a patient
What we do
Your booking system or CRM connected so visits flow back to ads.
The market
Patients choose private care and compare before they book
Most patients in India pay for private care and pick the clinic themselves, on their phone, before they call.
64.6%
Of urban hospital stays are private
Patients actively choose between private providers.
Source: NSS Health Survey 2025 (via Observer Research Foundation) ↗39.4%
Of health spend is out of pocket
Patients paying themselves compare doctors and prices.
Source: Ministry of Health, National Health Accounts Estimates (PIB) ↗2.75 Cr
Couples facing infertility in India
Only about 2.75 lakh IVF cycles a year. Reach couples early.
Source: PTI via The Tribune ↗958M
Active internet users in India
Your patients search daily for doctors and tests nearby.
Source: IAMAI and Kantar, Internet in India Report 2025 ↗Patients are searching, comparing and booking online. The question is whether your clinic shows up when they do.
Get a Free AuditWe work with
Built for every kind of healthcare practice
6 specialisms
Channels
Paid channels we run for healthcare
Each channel does a different job for a clinic. Most practices use four or five of these together.
Every ad and landing page is reviewed against Google and Meta healthcare policies and Indian medical advertising rules, including PCPNDT and ART Act.
ChannelWhat it does for a project
Google Search Ads
Captures patients searching for dentist near me, IVF centre in your city or treatment costs.
Google Maps and Local Ads
Shows your clinic on Maps with call, directions and timing details when patients nearby search.
Call Ads
Direct calls to your front desk from mobile searches, with every call recorded as a lead.
Performance Max
Search, Maps, YouTube and Display in one campaign, trained on booked appointments.
Meta Lead Ads
Appointment and health package forms on Facebook and Instagram within Meta's health policy.
Click to WhatsApp Ads
Patients chat with your front desk for appointment slots, test prices and clinic timings.
YouTube Ads
Doctor intros, treatment explainers and patient awareness videos shown to local audiences.
International Patient Ads
Geo targeted campaigns for hospitals serving patients from the Middle East, Africa and abroad.
Launch playbook
Launch playbook
A new branch, treatment or doctor launches in three phases with different creatives, offers and budgets. We plan all three before the first ad runs.
Pre launch
2 to 4 weeks before- Google Business Profile and Maps listing fixed
- Call tracking, forms and policy check ready
- Doctor intro and treatment explainer videos
- Landing page per treatment live and tested
Launch
Month 1- Near me search, Maps and call ads switched on
- Meta forms for consultations and packages
- Daily checks on calls, bookings and no shows
- WhatsApp follow up on every new Inquiry
Sustain
Month 2 onward- Budget moved to treatments that book
- Remarketing to past visitors and callers
- Seasonal packages and check up campaigns
- Monthly review with your front desk
Lead quality
Lead quality and appointment system
Leads are easy. Patients who turn up are not. These six steps sit between the ad click and your front desk, and we run them on every campaign.
Raw leads
Appointments
- 01 Short forms Name, phone, treatment, branch and preferred slot
- 02 Phone verification OTP verified numbers on forms to cut fake entries
- 03 Call tracking Every ad call logged, missed calls flagged for callback
- 04 Instant routing Leads pushed to your booking system, CRM or WhatsApp
- 05 Offline conversion import Booked and completed appointments sent back to the ads
- 06 Weekly review Call outcomes and no shows shared, poor sources paused
The calendar
Seasonality we plan around
Patient demand moves with the calendar. Budgets and packages shift with it, so spend is heaviest when people are ready to book.
Monsoon and post monsoon
Peak
Fever, dengue and viral test packages, paediatric and GP campaigns
Wedding season, Nov to Feb
High
Cosmetic, dermatology, dental and hair treatment campaigns
New year and financial year end
Steady
Full body check up packages and preventive health offers
Summer and school holidays
Moderate
Dental, eye and elective procedures for families and students
Festive weeks
Low
Awareness, doctor videos and remarketing to past Inquiries
Scope
What's included
Everything a practice needs to run paid campaigns well.
Specialty and locality ad review
Campaigns by treatment and branch
Ad copy and video script direction
Landing page per treatment
Call and conversion tracking setup
Booking system or CRM sync
Healthcare policy and rules review
Weekly optimisation, monthly call
Dedicated account manager
How we work
Our process
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01
Audit call
Campaigns, Business Profile, call handling
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02
Clinic brief
Specialties, doctors, treatments and prices
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03
Setup
Call tracking, CRM sync, pages, policy check
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04
Launch
Ads live, daily checks for the opening two weeks
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05
Optimise
Weekly lead and call review with your front desk
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06
Scale
Budget moved to treatments producing patients
Case studies
Results our clients can point to
Real numbers from real campaigns, pulled from published case studies.
Why HND
Why clinics and hospitals choose us
Five reasons clients give when we ask why they stayed.
We measure booked appointments
Form fills are a start, patients are the goal.
Policy safe from day one
Google, Meta, PCPNDT and ART Act rules built in.
Calls tracked, not just clicks
Missed calls flagged so no patient is lost.
Ahmedabad based, clinics across India
Single clinics to multi branch hospital chains.
Your data stays yours
Ad accounts, CRM and tracking in your name.
FAQ
Healthcare ads, answered
Opening a new branch?
Share the location and launch date and we will map the first three months.
Book a 30-Minute CallHow much budget do I need for healthcare ads?
It depends on specialty, city and how many branches you run. A single dental clinic needs far less than a hospital with six departments. We size the budget during the audit. As a guide, we work with a minimum of ₹1 lakh to ₹3 lakh per month in ad spend, depending on the industry and how competitive your market is.
What is a good cost per lead for a clinic in India?
It varies by treatment value and competition, and cost per lead alone can mislead. Cost per booked appointment and cost per completed visit are the numbers we report and optimise for.
Can you run ads for IVF, cosmetic or hair clinics?
Yes. These are restricted categories, so creatives and landing pages are written within Google and Meta health policies and Indian rules such as the ART Act. Messaging stays sensitive and compliant.
Why do healthcare ads get rejected?
Google and Meta restrict health claims, before and after images, condition targeting and some treatment terms. We write ads and pages to these policies from the start, so rejections and account restrictions are rare.
Can you target patients with a specific condition?
No. Ad platforms block condition based targeting. We build reach around locations near your clinic, life stages, interests and what people actually search for, which works better in practice.
Do you track phone calls as well as forms?
Yes. Every call from an ad is recorded as a lead, missed calls are flagged for callback and WhatsApp chats are tracked, so you see where the front desk is losing patients.
Do you create ad creatives and landing pages?
Yes. Static and carousel creatives, doctor intro and treatment explainer video scripts and a landing page per treatment or department built for appointment bookings are all included.
Can you work with our booking system or CRM?
Yes. We connect most booking systems and CRMs for lead routing and offline conversion import. If you do not already have one, we will provide ours at no additional cost.
How soon will we see appointments?
Calls and Inquiries usually start within the opening week. Appointment quality and cost settle over three to six weeks as booking data comes back from your front desk.
Get more booked appointments from the same budget
Share your clinic or hospital details. We review your ads, call handling and tracking and send a clear action plan.
Cost per appointment, not just per lead
Policy compliant creatives and pages
Reply within one business day