01
Referrals alone do not scale
What we do
Paid campaigns add a steady flow of new consultations monthly.
₹150 Cr+
Ad Spend Managed
350+
Brands Worked With
19+
Years Experience
85%
Client Retention
Trusted by 350+ brands
Challenges we help solve
Six problems we hear from almost every consulting, tax, legal and advisory firm, and what we do about each.
02
Leads that only want free advice
What we do
Qualifying questions on size, service and timeline filter them.
03
Trust takes time to build
What we do
Your guides, webinars and insights promoted before the call.
04
Hard to reach decision makers
What we do
LinkedIn targeting by job title, company size and industry.
05
Strict advertising rules
What we do
Campaigns planned within ICAI, Bar Council, SEBI and IRDAI rules.
06
Long sales cycles for retainers
What we do
Remarketing keeps your firm in front of them until they decide.
The market
More businesses and investors need expert advice than ever
Tax filings, GST registrations and investing are growing fast. Each one sends someone looking for an advisor.
7.8 Cr
Income tax returns filed, AY 2026-27
A large share of filers want professional help each year.
Source: Income Tax Department (via ANI) ↗8 Lakh
New GST registrations, H1 2026
New businesses need compliance and legal help from day one.
Source: GST portal data (via BDO India) ↗22.5 Cr
Demat accounts at the end of FY26
New investors need planning, tax and wealth advice.
Source: SEBI Annual Report 2025-26 ↗20 Cr
LinkedIn users in India
Founders and CFOs are here, targetable by title and company.
Source: NapoleonCat (data from LinkedIn's ad platform) ↗Demand for expert advice grows every year. The question is whether those clients find your firm or someone else's.
Get a Free AuditWe work with
Built for every kind of professional practice
4 specialisms
Channels
Paid channels we run for professional services
Each channel does a different job for a firm. B2B practices lean on LinkedIn, individual services lean on Google and Meta.
ICAI, Bar Council, SEBI and IRDAI rules limit how firms advertise. We use permitted formats and review every ad with you. Sign off stays with you.
ChannelWhat it does for a project
LinkedIn Ads
Reaches founders, CFOs, HR heads and decision makers by job title, industry and company size.
LinkedIn Thought Leader Ads
Promotes partner posts, guides and checklists as document ads to build trust before the call.
LinkedIn Lead Gen Forms
Pre filled forms with name, company and role for higher quality B2B leads.
Google Search Ads
Captures people searching for GST consultant near me, company registration or financial advice.
Meta Ads
Reaches individual clients for tax filing, insurance and personal finance services.
YouTube Ads
Explainer videos and expert talks that build credibility with business and individual clients.
Webinar Funnels
Paid promotion for live sessions, with registration forms that turn attendees into consults.
Remarketing
Brings back website visitors and people who engaged with your posts, guides or webinars.
Trust building playbook
Trust building playbook
Trust is built in stages. Each phase uses a different lead magnet, from guides and webinars to consultations, and we plan all three before the first ad runs.
Awareness
Weeks 1 to 4- Partner posts and guides as document ads
- Explainer and expert talk videos on YouTube
- Audience building by title, industry and size
- Compliance review of every ad and page
Consideration
Weeks 4 to 8- Webinars and live Q&A on tax or legal changes
- Calculators and free health check offers
- Remarketing to readers, viewers and registrants
- Lead gen forms with qualifying questions
Conversion
Week 8 onward- Free consultation or discovery call campaigns
- Search ads for high intent service queries
- Calendar booking for qualified leads only
- Budget moved to services that sign clients
Lead quality
Lead quality system
Leads are easy. Clients who sign are not. These six steps sit between the ad click and your partner's calendar, and we run them on every campaign.
Raw leads
Signed clients
- 01 Qualifying forms Service needed, business size, budget, timeline
- 02 Phone verification OTP verified numbers on forms to cut fake entries
- 03 Instant routing Leads pushed to your CRM, email or WhatsApp
- 04 Calendar booking Qualified leads book a consultation slot directly
- 05 Offline conversion import Consultations and signed clients sent back to the ads
- 06 Weekly review Lead outcomes shared with us, poor sources paused
The calendar
Seasonality we plan around
Professional services demand follows the compliance and financial calendar. Budgets and content move with it.
ITR season, Jun to Sep
Peak
Tax filing, planning and advisory campaigns at full budget
Financial year end, Jan to Mar
High
Tax saving, investment planning and audit readiness
Union Budget week
High
Budget explainers, webinars and live Q&A promotion
New financial year, Apr to May
Steady
Company registration, GST and startup compliance
Festive and year end months
Low
Thought leadership, guides and audience building
Scope
What's included
Everything a firm needs to run paid ads within the rules.
Service and city competitor review
Campaigns by service and audience
Ad copy, document ads and scripts
Landing page per service
LinkedIn, Google and Meta tracking
CRM sync and offline conversions
Professional rules ad review
Weekly optimisation, monthly call
Dedicated account manager
How we work
Our process
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01
Audit call
Current campaigns, website, lead flow, clients
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02
Firm brief
Services, ideal clients, fees, content, limits
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03
Setup
Tracking, CRM sync, landing pages, campaigns
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04
Launch
Ads live, daily checks for the opening two weeks
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05
Optimise
Weekly lead quality review with your team
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06
Scale
Budget moved to channels signing clients
Case studies
Results our clients can point to
Real numbers from real campaigns, pulled from published case studies.
Why HND
Why professional firms choose us
Five reasons clients give when we ask why they stayed.
We measure consultations and clients
Form fills are a start, signed clients the goal.
LinkedIn targeting for decision makers
Founders, CFOs and HR heads by title and firm.
Planned within professional rules
ICAI, Bar Council, SEBI and IRDAI rules applied.
Paid reach for content you already have
Guides, posts and webinars shown to real buyers.
Ahmedabad based, campaigns across India
Solo practices to multi city firms.
FAQ
Professional services ads, answered
Compliance question?
Tell us your professional body and we will map what your firm can run.
Book a 30-Minute CallHow much budget do I need for professional services ads?
It depends on your service, city and whether you sell to businesses or individuals. LinkedIn costs more per click but reaches decision makers directly. We size the budget during the audit. As a guide, we work with a minimum of ₹1 lakh to ₹3 lakh per month in ad spend, depending on the industry and how competitive your market is.
Is LinkedIn worth it for professional services?
For B2B firms, yes. It is the only platform that targets by job title, company size and industry, and document ads build trust before the call. For individual tax or insurance clients, Google and Meta cost less.
Can CAs and lawyers run ads in India?
Within limits. ICAI and Bar Council rules restrict solicitation, so we use permitted formats such as informational content, webinars and firm level services where allowed. Every ad is reviewed with you before launch.
How do you stop people who only want free advice?
Qualifying questions on business size, service, budget and timeline sit on every form, OTP verification cuts fake entries and only qualified leads reach your calendar. Offline data trains the ads on signed clients.
Do you write our content or handle SEO?
We write ad copy, document ad scripts and landing pages, and we put paid reach behind the guides, posts and webinars you already have. Long form content writing and SEO are not part of this service.
Can you run webinar campaigns?
Yes. We promote live sessions on LinkedIn, Meta and YouTube, set up registration forms with qualifying questions, run reminder remarketing to registrants and follow up attendees with consultation offers.
Do you create ad creatives and landing pages?
Yes. Static and carousel creatives, LinkedIn document ads, expert video scripts and a landing page per service built for consultation bookings are all included.
Can you work with our CRM?
Yes. We connect most CRMs for lead routing, calendar booking and offline conversion import, so consultations and signed clients flow back to LinkedIn, Google and Meta. If you do not already have one, we will provide ours at no additional cost.
How soon will we see consultations?
Search leads usually start within the opening week. LinkedIn and webinar funnels take four to eight weeks to build trust and fill calendars, and quality settles as outcome data comes back from your team.
Get more qualified consultations from the same budget
Share your firm's details. We review your current ads, lead flow and tracking and send a clear action plan.
Cost per consultation, not just per lead
Planned within professional body rules
Reply within one business day