Bing Ads Management Agency in Ahmedabad, India

It depends on where your customers are. Bing's share in India is small, so for a purely Indian audience Google Ads comes first. If you sell to the US, UK, Canada or Australia, or you are a B2B business reaching office users, Bing is usually worth a test: the audience is real, clicks cost less and around 38% of Bing users never use Google.

The mechanics are nearly identical: keywords, match types, bids, extensions, Shopping. The differences are the audience (older, more desktop, higher income, heavily US and UK), lower competition and cost per click, and a few features Google does not offer, such as LinkedIn profile targeting. Ads also appear on Yahoo, AOL, DuckDuckGo and Copilot, not just Bing.

Yes. Microsoft Advertising imports Google Ads campaigns directly and can keep them synced. We use the import as a starting point, then adjust keywords, bids, negatives and budgets for Microsoft's audience. An untouched import is the most common reason Bing accounts underperform.

Less than Google for the same keywords, because clicks are cheaper and volume is lower. A sensible test is 15 to 25 percent of your Google Ads budget for 60 to 90 days, then compare cost per lead or ROAS between the two. We will give you a specific figure after looking at your market.

Through Microsoft's Universal Event Tracking (UET) tag on your website, with conversion goals set up for leads, calls, purchases or whatever matters. We verify it before launch and cross check against your analytics so Bing's numbers are trustworthy.

Yes. The account is created in your business's name and we manage it through our agency access. You keep the account, the data and the history if you ever move on.

Bing and Google performance sit side by side in your live portal, with a weekly email and a monthly review call. You see cost per lead, ROAS and spend for each channel, and we tell you plainly whether Bing deserves more budget or should be paused.