Meta Ad Campaigns We Manage
"We manage Facebook and Instagram ads" says very little. These are the campaign types we actually run, what each one is for, and who it suits.
Lead Generation Ads
Instant forms or landing page campaigns built to collect inquiries at a cost per lead you can plan around.
Sales and Conversion Ads
Campaigns optimised for purchases and high intent actions, with Pixel and Conversions API feeding every decision.
Catalogue Ads
Your product feed turned into ads that show each person the products they are most likely to buy.
Retargeting Ads
Bring back website visitors, product viewers, cart abandoners and past customers with the right message for their stage.
Traffic Campaigns
Qualified visits to your site, app or content, used when the next step happens off Meta.
Video Ads
Reels, in feed and Stories video built to stop the scroll, with hook rate tracked per creative.
Engagement Campaigns
Grow interaction on posts, pages and events, usually as the first layer of a retargeting funnel.
App Promotion Campaigns
Installs and in app actions for iOS and Android apps, measured through the Meta SDK or your MMP.
Creative Does the Heavy Lifting on Meta
On Meta the ad itself is the targeting. A tired creative raises costs faster than any audience change can fix, so every format below goes through the same cycle: concept, launch, measure, test, refine.
From Cold Audience to Repeat Customer
Meta targeting works in layers. We build each layer separately, measure it separately, and move budget to the layer that is working.
Cold Audience
People who have never heard of you. Reached through interests, broad targeting and lookalikes built from your best customers, with video and lead campaigns doing the introduction.
Engaged Audience
Watched a video, engaged with a post or opened a form without finishing. Cheap to reach again and already warm, so this layer gets its own campaigns and creative.
Visitors and Cart Users
Pixel audiences split by intent: pages viewed, products viewed, add to cart and checkout started. Each gets a different message, and cart users get the shortest window and the strongest offer.
Customers
Customer lists and purchase events used for repeat purchase, cross sell and upsell. Also used as exclusions, so prospecting budget stops reaching people who already bought.
Meta Ads for Every Business Goal
The platform is the same. The campaign is not. Here is how we set up Meta Ads depending on what you need from them.
Generate Leads
B2B, education, real estate, healthcare, services
Instant forms or landing page campaigns with qualifying questions, CRM sync and cost per lead targets.
Generate eCommerce Sales
Online stores and D2C brands
Catalogue and conversion campaigns optimised to purchase, with ROAS tracked by product set and audience layer.
Retarget Interested Visitors
Any business with steady website traffic
Pixel and engagement audiences segmented by intent, so a product viewer and a cart abandoner see different ads.
Promote New Products
Launches, new collections, seasonal ranges
Video, image and catalogue campaigns sequenced from launch to retargeting, with creative tested before budget is scaled.
Increase Repeat Purchases
Consumables, fashion, beauty, supplements
Customer list audiences and purchase based remarketing for replenishment, cross sell and upsell.
Build Local Demand
Local services, clinics, institutes, showrooms
Radius and city targeting for showrooms, clinics, institutes and service businesses, with call or store visit objectives.
What Our Meta Ads Management Includes
If you are comparing agencies, compare this list. Everything below is part of a standard HND Meta Ads engagement, from first login to month twelve.
Why Businesses Work With HND Solutions for Meta Ads
Meta Ads Problems We Help Solve
Most accounts that come to us are not broken. They are leaking in two or three predictable places. These are the ones we see most often.
How We Work With Meta Ads Clients
Six stages, in the same order every time. You see what is happening at each one.
Account Audit
We review your Business Manager, Pixel and Conversions API setup, campaign structure and the last 90 days of results, then rank the three biggest fixes by impact.
Audience and Competitor Research
We map your customer segments, study competitor ads in Meta Ad Library and size the audiences available to you.
Campaign Strategy
Objectives, funnel stages, budget by layer, offer per stage and the creative formats each stage needs, written into a 90 day plan.
Creative and Campaign Setup
Campaigns, ad sets, audiences and tracking built. Creative briefs issued and the first test set prepared for launch.
Testing and Optimisation
Creatives, audiences, placements and budgets tested on a schedule. Winners scaled, losers retired, learning carried into the next cycle.
Reporting and Scaling
Monthly review of results against target, then budget raised where the numbers justify it and the next test plan agreed.
Week markers are typical, not promised.
Meta Ads Performance and Reporting
One clear line of sight: what we measure, how you receive it, and what we recommend next.
Meta Ads Results
Verified numbers from accounts we manage. No projections, no industry averages.
Meta Ads for eCommerce Brands
eCommerce is where Meta Ads earn their keep for us. Catalogue, retargeting and retention run as one system, with store revenue, ROAS, CAC and AOV as the scoreboard.
What Management Means After Launch
Setup is two weeks. Management is every week after that. This is what we look at and what changes because of it.
What happens after the click
Results in your ad account
How We Judge a Creative
Every creative gets a fair test window and is judged on the same six numbers. Text before the colon renders bold.
Meta Ads for Different Industries
Each card opens the industry page, where the full strategy for that sector lives. The rail is fixed site wide; only the one line per industry changes for this page.
Meta Ads Questions, Answered
Ready to Get More From Your Meta Ads?
Share your website, your current Meta Ads setup and your monthly advertising budget. We will review your campaigns and come back with where the performance is leaking and what we would fix first, in plain language and with no obligation.