01
Too much revenue lost to OTA commissions
What we do
Direct booking campaigns bring guests to your own site or chat.
₹150 Cr+
Ad Spend Managed
350+
Brands Worked With
19+
Years Experience
85%
Client Retention
Trusted by 350+ brands
Challenges we help solve
Six problems we hear from almost every hotel, restaurant and travel brand, and what we do about each.
02
Great Instagram content, few bookings
What we do
Your Reels and photos turned into ads with clear booking paths.
03
Empty rooms and tables on weekdays
What we do
Targeted offers fill low demand dates instead of discounting all.
04
Inquiries that never convert
What we do
Qualifying questions and fast follow up separate real travellers.
05
Guests compare reviews before booking
What we do
Your ratings and guest content used in ads to build trust early.
06
No idea which ad brought a booking
What we do
Booking engine, POS or CRM connected so bookings flow to ads.
The market
India is travelling and eating out more than ever
Travellers and diners discover places on Instagram, check reviews on Google and book on their phones.
428 Cr
Domestic tourist visits in 2025
Every trip needs a stay, a meal and an experience.
Source: Ministry of Tourism (via The Hans India) ↗3.28 Cr
Indian trips abroad in 2025
A growing pool of travellers for agencies and operators.
Source: Ministry of Tourism, India Tourism Data Compendium 2026 ↗53 Cr
Instagram users in India
Where travellers find destinations and diners find dinner.
Source: NapoleonCat (data from Meta's ad platform) ↗₹5.7 L Cr
India's food services sector, FY24
A large, growing dining market fighting for one weekend.
Source: NRAI India Food Services Report 2024 (via India Retailing) ↗Travellers and diners are searching, scrolling and booking every day. The question is whether they book with you.
Get a Free AuditWe work with
Built for every kind of hospitality business
5 specialisms
Channels
Paid channels we run for hospitality and travel
Each channel does a different job for a hospitality brand. Most use four or five of these together.
Every campaign is built around a direct booking path: your website, booking engine or WhatsApp, never an OTA listing you pay commission on.
ChannelWhat it does for a project
Google Search Ads
Captures people searching for resorts near you, Goa packages or the best restaurant nearby.
Hotel Ads and Travel PMax
Shows your rates and availability across Search, Maps and YouTube, next to the OTAs.
Google Maps and Location Ads
Puts your restaurant or hotel on Maps with call, directions and booking buttons.
Instagram Reels and Stories
Turns property tours, food shots and trip videos into booking led ads.
Meta Lead Ads
Package Inquiry forms with travel date, group size and budget questions built in.
Click to WhatsApp Ads
Guests chat with your team for package details, availability and quick bookings.
YouTube Ads
Destination films, property walkthroughs and trip highlights shown to travel audiences.
Remarketing
Brings back people who checked rates, viewed a package or abandoned a booking.
Season playbook
Season playbook
A new property, package or season launches in three phases with different creatives, offers and budgets. We plan all three before the first ad runs.
Pre season
6 to 8 weeks before- Booking engine, tracking and auto replies ready
- Reels, property tours and food shoots collected
- Early bird and book direct offers set
- Landing page per package live and tested
Peak season
Season and long weekends- Budget burst on Search, Hotel Ads and Instagram
- Package forms and WhatsApp for quick bookings
- Daily checks on bookings, revenue and ROAS
- Remarketing to rate checkers and cart drops
Low season
Weekdays and off season- Weekday, staycation and corporate offers
- Event nights and group packages for restaurants
- Lower budget, destination specific campaigns
- Audience building for the next peak
Booking quality
Booking and lead quality system
Inquiries are easy. Paid bookings are not. These six steps sit between the ad click and your booking desk, and we run them on every campaign.
Raw Inquiries
Paid bookings
- 01 Qualifying forms Travel dates, guests, destination or package, budget
- 02 WhatsApp auto reply Instant package PDF, rate card or menu while busy
- 03 Instant routing Inquiries pushed to your CRM, booking desk or WhatsApp
- 04 Booking engine tracking Direct bookings and revenue tracked to each campaign
- 05 Offline conversion import Phone and WhatsApp bookings sent back to the ads
- 06 Weekly review Booking outcomes shared, weak audiences paused
The calendar
Seasonality we plan around
Travel and dining follow the calendar. Budgets and offers move with it, so spend is heaviest when guests are ready to book.
Diwali, Christmas and New Year
Peak
Holiday packages, resort stays and festive dining at full budget
Wedding season, Nov to Feb
High
Destination wedding, banquet and honeymoon package campaigns
Summer holidays, Apr to Jun
High
Hill stations, international tours and family packages
Long weekends and monsoon
Steady
Weekend getaways, staycations and monsoon treks
Off season and exam months
Low
Weekday offers, corporate stays and audience building
Scope
What's included
Everything a hospitality brand needs to run paid ads well.
Competitor ad and OTA rate review
Campaigns by package and season
Reels scripts and creative brief
Landing page per package or offer
Booking and conversion tracking
Auto reply and Inquiry routing
CRM or booking system sync
Weekly optimisation, monthly call
Dedicated account manager
How we work
Our process
-
01
Audit call
Current ads, booking engine, OTA mix, Inquiries
-
02
Business brief
Rooms, packages, menus, pricing, peak months
-
03
Setup
Tracking, auto replies, pages, campaign build
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04
Launch
Ads live, daily checks for the opening two weeks
-
05
Optimise
Weekly booking review with your team
-
06
Scale
Budget moved to packages and dates that book
Case studies
Results our clients can point to
Real numbers from real campaigns, pulled from published case studies.
Why HND
Why hotels and travel brands choose us
Five reasons clients give when we ask why they stayed.
We measure bookings and revenue
Likes are a start, paid bookings are the goal.
Direct bookings, not OTA commissions
Guests land on your site, engine or WhatsApp.
Instagram creative that converts
Reels and tours built with a booking path.
Ahmedabad based, destinations across India
Single cafes to resort chains and tour brands.
Your data stays yours
Ad accounts, tracking and guest data stay yours.
FAQ
Hospitality ads, answered
Season coming up?
Share your peak dates and we will map the budget across all three phases.
Book a 30-Minute CallHow much budget do I need for hotel or travel ads?
It depends on property size, destination and season. A single cafe needs far less than a resort competing with OTAs in peak season. We size the budget during the audit. As a guide, we work with a minimum of ₹1 lakh to ₹3 lakh per month in ad spend, depending on the industry and how competitive your market is.
Can ads really reduce my dependence on OTAs?
Yes, gradually. Direct booking campaigns with book direct benefits such as best rate, free breakfast or late checkout move a growing share of bookings to your own site, where you keep the full amount.
What is a good ROAS for hospitality ads?
It varies by room rate, package value and season, and we report it alongside direct booking revenue and cost per booking. The audit sets a realistic target for your property or packages.
Google Ads or Instagram, which works better for hospitality?
Google captures travellers already searching for stays, packages or restaurants. Instagram builds desire with Reels and property tours. Most hospitality brands need both, weighted by season.
Do you track bookings made on phone or WhatsApp?
Yes. Confirmed bookings from calls and WhatsApp are imported as offline conversions, and website bookings are tracked through your booking engine, so every campaign shows the revenue it produced.
Can you run ads for travel packages and group trips?
Yes. Destination wise package campaigns, batch wise trek and camp campaigns, early bird offers and WhatsApp led Inquiries, with qualifying questions on dates, group size and budget.
Do you create Reels and landing pages?
Yes. Reels scripts, carousel creatives, shoot guidance for property and food content and a landing page per package or offer built for direct bookings are all included.
Can you work with our booking engine or CRM?
Yes. We connect most booking engines, channel managers and CRMs for tracking, Inquiry routing and offline conversion import. If you do not already have one, we will provide ours at no additional cost.
How soon will we see bookings?
Inquiries usually start within the opening week. Booking volume and ROAS settle over three to six weeks as booking data comes back, faster in peak season.
Get more direct bookings from the same ad budget
Share your property, restaurant or packages. We review your ads, OTA mix and tracking and send a clear action plan.
Direct booking revenue and ROAS reported
Less dependence on OTA commissions
Reply within one business day