01
Shared leads from listing apps
What we do
Leads from your own ads come only to you, not five vendors.
₹150 Cr+
Ad Spend Managed
350+
Brands Worked With
19+
Years Experience
85%
Client Retention
Trusted by 350+ brands
Challenges we help solve
Six problems we hear from almost every local business owner, and what we do about each one.
02
Leads from outside your service area
What we do
Tight radius and pin code targeting so you pay for your area.
03
Price shoppers who never book
What we do
Qualifying questions filter time wasters before you call.
04
Missed calls and slow replies
What we do
Every call tracked, missed calls flagged, auto replies set up.
05
Demand that swings with the season
What we do
Budgets planned around your peak months, not spread flat.
06
No idea which ad brought a paying job
What we do
Calls, forms and chats tracked back to the campaign.
The market
Your customers search locally, compare reviews, then call
People search on their phone, check reviews and call whoever shows up with the right answer first.
19.3 Cr
Quarterly visitors to Justdial
Crores look up local businesses each quarter, on mobile.
Source: Just Dial Ltd, Q1 FY27 Results (via Inc42) ↗16 Cr
Ratings and reviews on Justdial
Customers read reviews before they hire. Proof wins calls.
Source: Just Dial Ltd, Q1 FY27 Investor Release (BSE filing) ↗8.7 Cr
Registered MSMEs in India
Crores of businesses compete. The ones on top get the call.
Source: Ministry of MSME (PIB) ↗₹6.5 L Cr
Wedding season business, 2025
Planners, salons and venues share one window. Timing wins.
Source: Confederation of All India Traders (CAIT) ↗Customers are searching, reading reviews and calling. The question is whether they call you or the next listing.
Get a Free AuditWe work with
Built for every kind of local business
7 specialisms
Channels
Paid channels we run for local businesses
Each channel does a different job for a local business. Most use three or four of these together.
Every campaign is built around a defined service area. Radius, pin code and location exclusions are set before the first ad runs.
ChannelWhat it does for a project
Google Search Ads
Captures people searching for movers near me, interior designer in your area or pest control.
Google Maps and Location Ads
Shows your business on Maps with call, directions and opening hours when people nearby search.
Call Ads
Direct calls from mobile searches with no landing page needed, every call logged as a lead.
Performance Max
Search, Maps, YouTube and Display in one campaign, trained on calls and bookings.
Meta Lead Ads
Facebook and Instagram instant forms with service type, date, area and budget questions.
Click to WhatsApp Ads
Customers chat with you for quotes, availability and photos of past work.
Instagram Reels and Carousel
Before and after interiors, salon transformations, event setups and gym results.
Remarketing
Brings back website visitors and people who watched your Reels but did not call.
Launch playbook
Launch playbook
Whether you are opening a new branch, adding a service or entering a new area, the launch runs in three phases. We plan all three before the first ad goes live.
Pre launch
2 to 4 weeks before- Google Business Profile and Maps listing fixed
- Call tracking and auto replies set up
- Before and after photos and Reels collected
- Landing page per service live and tested
Launch
Month 1- Near me search, Maps and call ads switched on
- Meta forms and Reels for your top services
- Daily checks on calls, leads and missed calls
- Intro or free visit offer for the first month
Sustain
Month 2 onward- Budget moved to services and areas that book
- Remarketing to past visitors and callers
- Seasonal pushes planned on your peak months
- Monthly review of jobs won and lost
Lead quality
Lead quality and call handling system
Leads are easy. Paying customers in your area are not. These six steps sit between the ad click and your phone, and we run them on every campaign.
Raw leads
Paid jobs
- 01 Qualifying forms Service type, area or pin code, date, size or budget
- 02 Phone verification OTP verified numbers on forms to cut fake entries
- 03 Call tracking Every ad call recorded, missed calls flagged
- 04 Instant routing and replies Leads to your phone, WhatsApp or CRM, with auto reply
- 05 Offline conversion import Booked and completed jobs sent back to Google and Meta
- 06 Weekly review Lead outcomes shared, poor sources and areas paused
The calendar
Seasonality we plan around
Local demand follows the calendar. Budgets move with it, so movers, salons, planners and pest control spend when customers are ready.
Wedding season, Nov to Feb
Peak
Salons, bridal, planners, decorators and venues at full budget
Pre Diwali and festive weeks
High
Interiors, deep cleaning, pest control and salon offers
January and pre summer
Steady
Gym memberships, fitness trials and summer AC servicing
Monsoon months
Moderate
Pest control, waterproofing and indoor service pushes
Summer shifting season
Low
Packers and movers, relocation and intercity move campaigns
Scope
What's included
Everything a local business needs to run paid ads well.
Service and area competitor review
Campaigns by service and radius
Ad copy and before after creatives
Landing page per service
Call and conversion tracking setup
Auto reply and lead routing setup
Google Business Profile check
Weekly optimisation, monthly call
Dedicated account manager
How we work
Our process
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01
Audit call
Current ads, listings, call handling, bookings
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02
Business brief
Services, prices, service area, peak months
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03
Setup
Call tracking, auto replies, pages, campaigns
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04
Launch
Ads live, daily checks for the opening two weeks
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05
Optimise
Weekly lead quality review with you or your team
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06
Scale
Budget moved to services and areas winning jobs
Case studies
Results our clients can point to
Real numbers from real campaigns, pulled from published case studies.
Why HND
Why local businesses choose us
Five reasons clients give when we ask why they stayed.
Your leads, not shared leads
Every Inquiry from your ads comes only to you.
We measure calls and paid jobs
Form fills are a start, paid jobs are the goal.
Tight service area targeting
Radius and pin code control, no wasted spend.
Ahmedabad based, local everywhere
Single shops to multi city service brands.
Your data stays yours
Ad accounts, tracking and leads in your name.
FAQ
Local business ads, answered
Opening a new branch?
Share the area and launch date and we will map the first three months.
Book a 30-Minute CallHow much budget do I need for local business ads?
It depends on your service, city and how wide your service area is. A single salon needs far less than a city wide packers and movers brand. We size the budget during the audit. As a guide, we work with a minimum of ₹1 lakh to ₹3 lakh per month in ad spend, depending on the industry and how competitive your market is.
Are these leads exclusive to my business?
Yes. Every call, form and chat comes from ads running under your name and lands only with you. Nothing is shared with other vendors, unlike leads bought from listing apps or marketplaces.
Can you target only my service area?
Yes. We set radius and pin code targeting around your branches or the areas you serve, and exclude places you do not cover, so you do not pay for Inquiries you cannot take.
Google Ads or Meta Ads, which works better for local businesses?
Google captures people already searching for your service nearby. Meta and Instagram build demand with before and after work and Reels. Most local businesses need both, weighted by service type.
How do you handle calls when I am busy on a job?
Every call is tracked and missed calls are flagged for callback. We set up WhatsApp auto replies with your price list, portfolio or booking link so the lead gets an answer while you finish the job.
How do you reduce price shoppers and junk leads?
Qualifying questions on service, area, date and budget, OTP verification and offline conversion training so Google and Meta learn from the jobs you actually booked.
Do you create ad creatives and landing pages?
Yes. Static and carousel creatives, before and after and Reels scripts and a landing page per service built for calls and quote requests are all included.
Can you manage my Google Business Profile?
We check the basics needed for Maps ads, such as categories, hours, phone and service areas, and fix what blocks the ads. Full profile management and review handling are not included.
How soon will my phone start ringing?
Calls usually start within the opening week for near me searches. Lead quality and cost settle over three to six weeks as job outcomes come back from you.
Get more paying customers from the same ad budget
Share your business and service area. We review your ads, call handling and tracking and send a clear action plan.
Exclusive leads from your own ads
Cost per call and booking reported
Reply within one business day