Google Ads Campaign Types We Manage
Google Ads is not one thing. Each campaign type reaches people at a different moment, and the right mix depends on what you sell and who is looking for it.
Google Search Ads
Text ads on Google when people search for what you offer. The highest intent traffic you can buy.
Performance Max
Google's automated campaign type across Search, Shopping, YouTube, Display, Gmail and Maps from one budget.
Google Shopping Ads
Product listings with image, price and store name, for eCommerce and retail brands.
Google Display Ads
Banner and responsive ads across websites and apps to build awareness and bring visitors back.
YouTube Ads
Video campaigns for reach, consideration and direct response on YouTube.
Remarketing Ads
Follow up with people who visited your site, watched your videos or added to cart but did not convert.
Local Google Ads
Campaigns built to drive store visits, calls and directions from nearby customers.
App Campaigns
Drive installs and in-app actions across Search, Play, YouTube and Display.
What Ongoing Google Ads Management Looks Like
Launching the account is the easy part. Results come from what happens every week after that. This is the work we do on every account, every month.
Google Ads Across the Customer Journey
One account, several jobs. Each campaign type covers a different stage, and budget moves between stages based on what the numbers show.
Reach
Introduce your brand to people who fit your customer profile but are not searching yet.
Consideration
Stay in front of people comparing options and researching before they buy.
Conversion
Capture high intent searches and turn them into leads, calls and sales.
Retention
Bring past visitors and customers back for repeat purchases and upsells.
Why Google Ads for Your Business?
Google Ads works because it reaches people at the exact moment they are looking for what you sell. Here is what that means for your business.
Reach Customers Actively Searching
Your ad appears when someone types what you offer into Google. No other channel gives you that level of intent.
Generate Qualified Leads
Search, call and lead form campaigns bring inquiries from people who already have a need, not cold traffic you have to convince.
Increase Online Sales
Shopping and Performance Max campaigns put your products in front of buyers with price and image, ready to purchase.
Drive Targeted Traffic, Local or National
Target by keyword, location, device and time of day. Reach the whole country or just the postcodes you serve.
Control Your Budget
Set daily budgets, pause anytime, and scale only the campaigns that are paying back. No long term commitments to the platform.
Track and Measure Every Conversion
Every lead, call and sale is tracked to the keyword and campaign that produced it, so you know exactly what your spend is returning.
What Our Google Ads Management Services Include
This is the full scope of a Google Ads engagement with HND Solutions, whether we are building a new account or taking over an existing one.
Why Businesses Choose HND Solutions for Google Ads
Free Google Ads Account Audit
If you are already spending on Google Ads, an audit is the fastest way to find out where the money is going. We review the nine areas below and send you a written summary of what we found and what we would change.
Our Google Ads Management Process
Six stages, the same for every account. If you already have an account, we start at step one and tell you what we find before touching anything.
Business & Account Audit
We learn what you sell, who buys it and what a good lead or sale is worth. If an account exists, we audit it and share findings first.
Keyword & Competitor Research
Search volumes, intent, cost per click and who else is bidding. This decides which keywords are worth paying for and which are not.
Campaign Strategy & Setup
Campaign types, structure, budgets, bid strategy, locations and audiences, agreed with you before the build starts.
Ad Creation & Launch
Ad copy, extensions, Shopping feeds and landing page checks. Campaigns go live once everything has been reviewed.
Conversion Tracking
Leads, calls, form fills and sales tracked through Google Ads, Analytics and Tag Manager, and verified before we optimise against them.
Continuous Optimisation & Reporting
Weekly optimisation, monthly review calls and live portal access. Budget scales as campaigns hit target CPL or ROAS.
Week markers are typical, not promised.
Google Ads Metrics We Track and Report
Google Ads gives you hundreds of numbers. We track the ones that connect spend to business results and report them in plain language, every week and every month.
Google Ads Results
Real accounts, real numbers. What Google Ads delivered for clients across eCommerce, lead generation and international markets.
Google Ads for Different eCommerce Categories
Shopping feeds, bidding and campaign structure change by product category. Each of these has its own page with what works on Google Ads for that category.
Google Ads Management for Different Business Types
Search behaviour, competition and cost per click vary a lot by industry. We have run Google Ads accounts across these sectors and know what a healthy account looks like in each.
Google Ads Management: Frequently Asked Questions
Ready to Get More From Your Google Ads?
Share your website, current Google Ads setup and monthly budget. We will review the account, tell you where the spend is leaking and where the growth is, and you decide what to do with that.






