YouTube Ads Management Services
YouTube offers several campaign types, each built for a different outcome. We pick the ones that match your goal, then manage targeting, budgets and tracking so the videos do measurable work.
Video Action Campaigns
Skippable ads with clickable headlines and CTAs, optimised for leads, sign ups and sales across YouTube and Google video partners.
In Stream & Bumper Ads
Skippable and 6 second non skippable ads for reach and recall, paid on views or impressions, with frequency control.
YouTube Shorts Ads
Vertical video placements in the Shorts feed for mobile first audiences, built from existing creative or made for the format.
Demand Gen Campaigns
Video and image ads across YouTube, Shorts, Discover and Gmail, using Google's lookalike and in market audiences.
Audience, Keyword & Placement Targeting
Custom intent audiences built from search terms, topic and keyword targeting, and hand picked channel and video placements.
Remarketing & Conversion Tracking
Reach past site visitors, video viewers and customer lists, with every lead and sale tracked back to the campaign.
Why YouTube Advertising Is Needed
Video is how people learn about products now, and YouTube is where most of that watching happens. For a business, that means an audience, a format that explains, and data to prove it worked.
YouTube Ads Across the Customer Journey
YouTube is the one channel that works at every stage, from introducing a brand to closing a sale. The campaign type, bidding and creative change at each step.
Reach
Introduce your brand to people who fit your customer profile.
Consideration
Explain the product or service to people already interested in the category.
Conversion
Turn interest into inquiries and purchases with clickable action ads.
Retention
Bring back viewers and visitors who did not convert, and reach existing customers.
YouTube Ads for Different Business Goals
The campaign type, bidding and creative brief change with the goal. These are the five we build for most.
Brand Awareness
Bumper and non skippable in stream campaigns paid on impressions, measured on reach, frequency and view rate, not clicks.
Product & Service Promotion
Skippable in stream and in feed ads that explain what you sell to people already interested in the category.
Website Traffic
Video Action campaigns with clickable headlines and CTAs, sent to the pages that matter and tracked to what visitors do next.
Lead Generation
Action campaigns with lead forms or landing pages, optimised to cost per lead for B2B, education, real estate and services.
eCommerce Sales
Video Action and Demand Gen campaigns with product feeds attached, measured on revenue and ROAS.
What Our YouTube Ads Management Includes
The full scope of a YouTube Ads engagement with HND Solutions, from deciding what to film to reporting what it returned.
Why Businesses Work With HND Solutions for YouTube Ads
YouTube Ads Problems We Help Solve
Most YouTube accounts we review have plenty of views and very little to show for them. These are the problems we see most, and what we work on for each.
Our YouTube Ads Management Process
Five stages, whether you have videos ready or need to plan what to film.
Account Review
Audit existing campaigns, tracking and creative if they exist. Agree the goal, the audience and what a result is worth.
Strategy & Setup
Campaign types, audiences, placements, budgets and bidding, plus a creative brief covering length, opening and call to action.
Campaign Launch
Video assets uploaded, targeting and exclusions set, conversion tracking verified, campaigns live after review.
Ongoing Optimisation
Weekly review of placements, audiences, view rate and cost per result. Creative variations tested, budget moved to what converts.
Reporting
Live portal, weekly email and monthly review call, with creative and audience performance alongside leads and sales.
Week markers are typical, not promised.
YouTube Ads Performance and Reporting
Awareness campaigns and action campaigns are judged on different numbers. We report the ones that match your goal, alongside your other channels, in plain language.
YouTube Ads Results
Real Microsoft Advertising account, real numbers, with the time period stated.
YouTube Ads for Different eCommerce Categories
Some products sell on a photo. Others need to be seen in use. These are the categories where video advertising earns its budget.
Who Should Use YouTube Ads?
YouTube is not equally useful for every business. It works best where a product or service needs showing or explaining. These are the sectors where we see it pay back.
YouTube Ads Management: Frequently Asked Questions
Get a Free YouTube Ads Audit
Send us your website, current video advertising setup and monthly budget. We will tell you whether YouTube fits your goal, and if you already run it, where the spend is going.






