eCommerce Digital Marketing Services
Everything a store needs to acquire customers, convert visitors and grow revenue, under one roof. Each service has its own page; this is how they fit together for eCommerce.
eCommerce Performance Marketing
Google Search, Shopping, Performance Max, Meta, YouTube and retargeting, run around products, audiences and revenue, with ROAS and CPA as the targets.
eCommerce Conversion Rate Optimisation
Product pages, category pages, checkout and mobile UX, plus trust signals, reviews and product information, so more of the traffic you pay for actually buys.
eCommerce Marketplace Marketing
Amazon and Flipkart advertising, Sponsored Products, catalogue optimisation and a clear own store versus marketplace strategy.
eCommerce Website Design and Development
Shopify, WooCommerce, Magento and BigCommerce stores designed and built to convert, plus campaign landing pages, by the team that runs the ads.
eCommerce Analytics and Tracking
GA4, conversion tracking, attribution, product level and campaign reporting, and the customer acquisition metrics that tell you what to scale.
eCommerce SEO
Product and category page SEO so organic traffic grows alongside paid, reducing dependence on advertising over time.
Turn More eCommerce Visitors Into Customers
Traffic is only half the job. If the store does not convert, every rupee spent on ads is wasted. These are the parts of the store we work on, from the product page to the final checkout.
From First Visit to Repeat Purchase
We manage paid acquisition around products, audiences, customer journeys and revenue, from the first visit through purchase and repeat sales. One team, accountable for the numbers that matter.
Customer Acquisition
Bring the right buyers to the store at a cost that leaves margin, using the channel each product sells best on.
Conversion
Turn that traffic into orders with clean product feeds, catalogue campaigns, landing pages, retargeting and store optimisation.
Retention
Turn buyers into repeat customers with customer list campaigns on Google and Meta, dynamic remarketing and repeat purchase offers.
Measurement
Track every stage on the numbers that run the business, so budget moves to what is working.
eCommerce Marketing for Every Business Model
No two online businesses grow the same way. Whether you sell on your own store, on marketplaces or across both, we build the strategy around your model.
D2C Brands
Shopify, WooCommerce and Magento stores
Grow your own online store through paid media, SEO, CRO and customer retention.
Marketplace Sellers
Sellers without their own store yet
Increase Amazon and Flipkart sales through catalogue optimisation and marketplace advertising.
Retailers Going Online
Established retail brands
Build online visibility, customer acquisition and repeat sales as you move from offline to online.
Multi Channel Brands
Brands selling on store and marketplaces
Coordinate your own store, marketplaces and paid channels around one growth strategy.
B2B eCommerce
Wholesale and bulk order businesses
Generate product inquiries and online sales from business buyers.
Subscription and Replenishment Brands
Supplements, FMCG, consumables
Acquire on first order economics, then grow lifetime value through retention flows.
What Our eCommerce Marketing Includes
The full scope of an HND eCommerce engagement, organised the way the store makes money: acquire, convert, retain, measure.
Why eCommerce Businesses Work With HND Solutions
eCommerce Problems We Help Solve
Acquisition costs keep rising, competition on marketplaces keeps growing, and most visitors leave without buying. These are the problems we are asked to fix most often.
How We Work With eCommerce Businesses
Five stages, in the same order every time. Each one produces something you can see.
Audit
Website, analytics, advertising, SEO, catalogue and customer journey reviewed against the numbers, with the biggest leaks ranked.
Strategy
Audience, products, channels, budget and growth priorities set in a 90 day plan, including own store versus marketplace split.
Build
Campaigns, feeds, landing pages, tracking and creative built and checked end to end before spend starts.
Test
Ads, audiences, products, offers and conversion points tested on a schedule, with winners kept and losers retired.
Scale
Investment increased around the campaigns, products and audiences that perform, with retention campaigns compounding behind them.
Week markers are typical, not promised.
eCommerce Marketing Reporting
What you receive, how often, and what it covers. Transparency shown, not claimed. If an approved client dashboard screenshot exists, it replaces the template visual here.
eCommerce Marketing Results
Verified numbers from stores and marketplace accounts we manage. No projections, no industry averages.
eCommerce Digital Marketing for Different Industries
Each category sells differently. These pages cover the specific channel mix, creative and conversion work for your category.
eCommerce Metrics We Track
Business outcomes first. Advertising metrics are reported, but they are never the target.
- Revenue
- Total sales value generated, by channel, campaign and product, net of cancellations where the platform allows.
- ROAS
- Revenue returned for every rupee of ad spend, tracked blended and for new customers separately.
- CAC
- Total marketing cost to acquire one new customer, the number that decides whether growth is profitable.
- CPA
- Cost per order or purchase, used to judge campaigns day to day.
- Conversion Rate
- Share of visitors who buy, tracked by device, channel and page so the fix is targeted.
- Average Order Value
- Revenue per order, the lever that bundles, thresholds and upsells move.
- Customer Lifetime Value
- Revenue a customer brings over their lifetime, which sets how much you can afford to pay to acquire them.
- Repeat Purchase Rate
- Share of customers who buy again, the clearest sign retention is working.
- Cart Abandonment Rate
- Share of carts started but not completed, and the revenue sitting inside them.
- Conversion Value
- Value assigned to each tracked action, so campaigns optimise toward orders that matter, not just any order.
eCommerce Platforms and Marketplaces We Work With
Store platforms we build and market on, and the marketplaces we manage listings and advertising for.
What a Free eCommerce Audit Looks At
Before any strategy, we audit six areas of the business. This is what we review and what usually changes because of it.
What happens after the click
Results in your ad account
Retention Campaigns That Bring Customers Back
Six paid retention campaigns we run for most stores, built on your customer and visitor data. Text before the colon renders bold.
Own Store or Marketplace? Usually Both, Deliberately
The question is not which one, but what each is for. Both sides are shown equally because both are right for different jobs.
Not sure? We’ll tell you on the call — including when the answer is Shopify.
Every eCommerce Account We Run Has
Quiet checks that make every number on your report trustworthy.
Digital Marketing for Different Industries
eCommerce is one of seven industries we serve. Each card opens that industry's page.
eCommerce Marketing Questions, Answered
Ready to Grow Your eCommerce Business?
Share your store, your current marketing channels and your monthly advertising budget. We will review your setup across ads, store, tracking and retention, and come back with where the revenue is leaking and what we would fix first.