01
Lots of leads, very few site visits
What we do
Qualifying questions, verified numbers and faster follow up.
₹150 Cr+
Ad Spend Managed
350+
Brands Worked With
19+
Years Experience
85%
Client Retention
Trusted by 350+ brands
Challenges we help solve
Six problems we hear from almost every builder and broker, and what we do about each one.
02
Junk leads from Meta forms
What we do
Higher intent forms, budget filters, training on real leads.
03
Rising cost per lead during launches
What we do
Location, project and competitor angles that find cheaper buyers.
04
No clarity on which ad led to a booking
What we do
Your CRM connected so visits and bookings flow back to the ads.
05
Buyers take months to decide
What we do
Remarketing keeps your project in front of them until they visit.
06
Spend that stops when the launch ends
What we do
Sustenance phase plans that keep unsold inventory moving.
The market
Your buyers are online before they visit any site office
Property buyers compare projects, prices and builders on their phones long before they call you.
958M
Active internet users in India
Your buyers are reachable online in every city and budget.
Source: IAMAI and Kantar, Internet in India Report 2025 ↗61%
Of Indian internet users watch Reels
Walkthrough Reels and Shorts reach buyers where they are.
Source: IAMAI and Kantar, Internet in India Report 2025 ↗3.5 Cr
Monthly visits to property portals
Buyers search daily. Search and remarketing ads catch them.
Source: Semrush, Most Visited Real Estate Websites in India ↗5.6 Lakh
Unsold homes in India's top 7 cities
Lakhs of homes compete for the same buyers. Weak ads lose.
Source: ANAROCK Research, Residential Market Viewpoints Q3 2025 ↗Buyers are searching, comparing and deciding online. The question is whether your project shows up when they do.
Get a Free AuditWe work with
Built for every side of the property business
4 specialisms
Channels
Paid channels we run for real estate
Each channel does a different job for a project. Most launches use four or five of these together.
Every ad and landing page carries the RERA registration number and required disclaimers, with a QR code where the state authority asks for it.
ChannelWhat it does for a project
Google Search Ads
Captures buyers searching for 2 BHK in your area, projects near a landmark or your brand name.
Performance Max
Search, YouTube, Display and Maps in one campaign, trained on qualified leads and site visits.
Demand Gen and YouTube Ads
Walkthrough videos, sample flat tours and launch films shown to in market property audiences.
Meta Lead Ads
Facebook and Instagram instant forms with budget, configuration and timeline questions.
Click to WhatsApp Ads
Buyers chat directly with your sales team for brochures, pricing and site visit slots.
LinkedIn Ads
Commercial property, office space and senior professional buyers by role and company.
NRI campaigns
Geo targeted ads in the US, UK, Canada, Australia and the Middle East, with time zone calls.
Remarketing
Brings back website visitors, video viewers and people who opened a form but did not finish it.
Launch playbook
Project launch playbook
Budget moves with the launch cycle. The three phases below need different creatives, forms and bid levels, and we plan all three before the first ad goes live.
Pre launch
4 to 8 weeks before- Teaser creatives and EOI forms
- Waitlist building with early bird offers
- Audience building through video views
- Landing page and tracking ready before day one
Launch
Launch week to month 1- Budget burst on Search and Meta
- Site visit drives and weekend open house ads
- Daily checks on lead quality and cost
- WhatsApp follow up on every new lead
Sustenance
After month 1- Lower budget, unit specific ads
- Possession and ready to move messaging
- Remarketing to past leads and visitors
- Monthly review of remaining configurations
Lead quality
Lead quality system
Volume is easy. Buyers who actually visit are not. These six steps sit between the ad click and your sales team's phone, and we run them on every project.
Raw form fills
Site visits
- 01 Qualifying forms Budget, configuration, purpose and buying timeline
- 02 Phone verification OTP verified numbers on forms to cut fake entries
- 03 Lead routing Instant push to your CRM, Google Sheet or WhatsApp
- 04 Response time tracking Leads called within minutes convert far better
- 05 Offline conversion import Site visits and bookings sent back to Google and Meta
- 06 Weekly lead quality review Call outcomes shared with us, junk sources paused
The calendar
Seasonality we plan around
Property buying in India follows the calendar. Budgets and messaging move with it, so spend is heaviest when buyers are ready to book.
Navratri, Dussehra, Dhanteras, Diwali
Peak
Peak booking window. Launch offers and higher budgets
Gudi Padwa, Akshaya Tritiya
High
Auspicious buying dates. Booking day campaigns
Year end and financial year end
Steady
Tax planning and investment messaging
Monsoon months
Moderate
Ready to move offers, site visit pick up and drop
Shraadh / Pitru Paksha
Low
Low booking period. Shift to awareness and lead nurturing
Scope
What's included
Everything a project needs to run paid campaigns properly.
Micro market competitor review
Campaigns by project and buyer
Ad copy and creative direction
Landing page per project
Conversion tracking and GA4 setup
CRM sync and offline conversions
RERA details on every ad and page
Weekly optimisation, monthly call
Dedicated account manager
How we work
Our process
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01
Audit call
Current campaigns, CRM, cost per lead, feedback
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02
Project brief
Inventory, pricing, USPs, buyers, launch dates
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03
Setup
Tracking, CRM sync, landing pages, campaigns
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04
Launch
Ads live, daily checks for the opening two weeks
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05
Optimise
Weekly lead quality review with your sales team
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06
Scale
Budget moved to channels producing site visits
Case studies
Results our clients can point to
Real numbers from real campaigns, pulled from published case studies.
Why HND
Why builders and brokers choose us
Five reasons clients give when we ask why they stayed.
We measure site visits and bookings
Form fills are a start, bookings are the goal.
Gujarat and pan India buyer experience
Plus NRI targeting across five regions.
Launch and sustenance in one team
One plan from EOI to the last unsold unit.
Ahmedabad based, available in person
Project briefings at your office or site.
Your data stays yours
Ad accounts, CRM and tracking in your name.
FAQ
Real estate ads, answered
Planning a launch?
Share your launch date and we will map the budget across all three phases.
Book a 30-Minute CallHow much budget do I need for a real estate project campaign?
It depends on city, ticket size and launch stage. A pre launch in a tier 1 city needs more than sustenance ads for a few units. We size the budget during the audit. As a guide, we work with a minimum of ₹1 lakh to ₹3 lakh per month in ad spend, depending on the industry and how competitive your market is.
What is a good cost per lead for real estate in India?
It varies by ticket size and city, and cost per lead alone can mislead. Cost per site visit and cost per booking are the numbers we report and optimise for.
Google Ads or Meta Ads, which works better for real estate?
Google captures buyers already searching for projects in your area. Meta builds demand and volume with walkthroughs and lead forms. Most projects need both.
How do you reduce fake or junk leads?
Qualifying questions on budget and timeline, OTP verification, higher intent forms and offline conversion training so the platforms learn from real bookings.
Do you create the ad creatives and landing pages?
Yes. Static and carousel creatives, walkthrough video scripts and a landing page per project built for site visit bookings are all included.
Can you run campaigns for NRI buyers?
Yes. Geo targeted campaigns in the US, UK, Canada, Australia and the Middle East, with call scheduling matched to the buyer's time zone.
Do your ads follow RERA rules?
Every ad and landing page carries the RERA registration number and required details, plus a QR code where the state authority asks for it.
Can you work with our existing CRM?
Yes. We connect most CRMs for lead routing and offline conversion import. If you do not already have one, we will provide ours at no additional cost.
How soon will we see leads?
Leads usually start within the opening week. Lead quality optimisation takes three to six weeks as call outcomes come back from your team.
Get more site visits from the same ad budget
Share your project or brokerage details. We review your ads, cost per lead and tracking and send a clear action plan.
Cost per site visit, not just per lead
RERA compliant creatives and pages
Reply within one business day