01
Plenty of Inquiries, few enrolments
What we do
Qualifying questions so counsellors call students ready to join.
₹150 Cr+
Ad Spend Managed
350+
Brands Worked With
19+
Years Experience
85%
Client Retention
Trusted by 350+ brands
Challenges we help solve
Six problems we hear from almost every institute and EdTech team, and what we do about each one.
02
Cost per lead rises every admission season
What we do
Budgets planned ahead, course and location angles that cut costs.
03
Leads from students too young to decide
What we do
Campaigns built around parents, who usually decide on fees.
04
Low attendance at demos and webinars
What we do
Reminder flows set up so registrants actually show up.
05
No clarity on which ad led to an admission
What we do
Your CRM or LMS connected so enrolments flow back to the ads.
06
Spend that stops after admissions close
What we do
Off season campaigns build audience lists for the next intake.
The market
Students and parents decide online before they visit
Families compare institutes, fees and results on Google and YouTube before they call your counsellor.
4.5 Cr
Students in higher education
A large, growing pool choosing colleges and courses yearly.
Source: Ministry of Education, AISHE 2023-24 (via DD India) ↗59,533
Higher education institutions
That many institutions compete for the same students.
Source: Ministry of Education, AISHE 2023-24 (via Vajiram and Ravi) ↗22.8 Lakh
NEET UG registrations in 2026
One exam alone brings 22 lakh coaching and course prospects.
Source: NTA data via Physics Wallah ↗93%
Of YouTube viewers use it to learn
Faculty, demo lectures and results where students learn.
Source: YouTube India Impact Report 2025 (via Digital Studio India) ↗Students are searching, watching and comparing online. The question is whether your institute shows up when they do.
Get a Free AuditWe work with
Built for every kind of education business
5 specialisms
Channels
Paid channels we run for education
Each channel does a different job for an institute. Most admission campaigns use four or five together.
Claims about results, ranks and placements are checked against CCPA coaching advertising guidelines and ad platform policies before they go live.
ChannelWhat it does for a project
Google Search Ads
Captures students searching for NEET coaching in your city, best MBA college or course fees.
Performance Max
Search, YouTube, Display and Maps in one campaign, trained on counselling calls and enrolments.
YouTube Ads
In stream, Shorts and Demand Gen placements for faculty intros, demo lectures and toppers.
Meta Lead Ads
Facebook and Instagram instant forms with class, exam, course and city questions built in.
Click to WhatsApp Ads
Students and parents chat with your counsellors for fees, batch timings and brochures.
LinkedIn Ads
Executive education, working professional courses and certifications targeted by role.
App Campaigns
Installs and in app sign ups for EdTech platforms across Google Play and the App Store.
Remarketing
Brings back website visitors, video viewers and webinar registrants who did not attend.
Admission season playbook
Admission season playbook
Budget follows the exam and result calendar. The three phases need different creatives, offers and bid levels, and we plan all three before the season starts.
Pre season
8 to 12 weeks before- YouTube and Meta awareness campaigns
- Audience building through video views
- Early bird fee offers and free study material
- Landing pages and tracking ready in advance
Peak season
Results to admissions- Budget burst on Search and Meta
- Scholarship and admission test campaigns
- Counselling call drives and demo classes
- WhatsApp follow up on every new lead
Post season
After admissions close- Lower budget, late admission campaigns
- Next batch and next intake messaging
- Remarketing to past Inquiries
- Audience building for the next season
Lead quality
Lead quality system
Inquiries are easy. Students who enrol are not. These six steps sit between the ad click and your counsellor's phone, and we run them on every campaign.
Raw Inquiries
Enrolments
- 01 Qualifying forms Student or parent, class, course, city and mode
- 02 Phone verification OTP verified numbers on forms to cut fake entries
- 03 Lead routing Instant push to your CRM, LMS, Google Sheet or WhatsApp
- 04 Response time tracking Leads called within minutes convert far better
- 05 Offline conversion import Demo attendance and enrolments sent back to the ads
- 06 Weekly lead quality review Call outcomes shared with us, junk sources paused
The calendar
Seasonality we plan around
Education buying follows the exam and academic calendar. Budgets and messaging move with it, so spend peaks when families decide.
Board and entrance exam results
Peak
Rank and college predictors, scholarship tests, counselling drives
Admission window, May to July
High
Budget burst on Search and Meta, batch start campaigns
Foundation and early batches
Steady
Parent focused campaigns for class 8 to 10 and early starters
Mid year and festive breaks
Moderate
Crash courses, test series and online course offers
Exam months, Jan to March
Low
Awareness and audience building for the next intake
Scope
What's included
Everything an institute needs to run paid campaigns well.
Course and city competitor review
Campaigns by course and audience
Ad copy and video script direction
Landing page per course or batch
Conversion tracking and GA4 setup
CRM or LMS sync and offline data
Ad claims checked for compliance
Weekly optimisation, monthly call
Dedicated account manager
How we work
Our process
-
01
Audit call
Current campaigns, CRM, cost per lead, feedback
-
02
Course brief
Courses, fees, batch dates, results and faculty
-
03
Setup
Tracking, CRM sync, landing pages, campaigns
-
04
Launch
Ads live, daily checks for the opening two weeks
-
05
Optimise
Weekly lead quality review with your counsellors
-
06
Scale
Budget moved to channels producing enrolments
Case studies
Results our clients can point to
Real numbers from real campaigns, pulled from published case studies.
Why HND
Why institutes and EdTech teams choose us
Five reasons clients give when we ask why they stayed.
We measure enrolments, not form fills
Fee collection is the number that matters.
Planned around exam and result calendars
Budgets ready before every admission season.
YouTube creative direction included
Faculty intros, demo lectures and topper videos.
Ahmedabad based, campaigns across India
Coaching hubs, colleges and EdTech nationwide.
Your data stays yours
Ad accounts, CRM and tracking in your name.
FAQ
Education ads, answered
Admissions coming up?
Share your admission dates and we will map the budget across the season.
Book a 30-Minute CallHow much budget do I need for education ads?
It depends on course fee, city and season. A NEET coaching launch in peak season needs more than a steady school admissions campaign. We size the budget during the audit. As a guide, we work with a minimum of ₹1 lakh to ₹3 lakh per month in ad spend, depending on the industry and how competitive your market is.
What is a good cost per lead for coaching institutes in India?
It varies by course fee and competition, and cost per lead alone can mislead. Cost per counselling call and cost per enrolment are the numbers we report and optimise for.
Google Ads, Meta Ads or YouTube, which works best for education?
Google captures students already searching. Meta builds lead volume with forms. YouTube builds trust through faculty and demo videos. Most institutes need all three.
Can you target students under 18?
Ad platforms limit targeting for minors, so we build campaigns around parents, who usually make the fee decision, and use age appropriate creatives throughout.
How do you reduce fake or junk leads?
Qualifying questions on class, course and city, OTP verification, higher intent forms and offline conversion training so the platforms learn from real enrolments.
Do you create ad creatives and landing pages?
Yes. Static and carousel creatives, faculty and demo lecture video scripts and a landing page per course or batch built for Inquiries and demo bookings are all included.
Can you run ads for online courses and EdTech apps?
Yes. Webinar funnels, free trial campaigns, cohort launches and app install campaigns on Google and Meta, tracked through to paid sign ups.
Can you work with our existing CRM or LMS?
Yes. We connect most CRMs and LMS tools for lead routing and offline conversion import. If you do not already have one, we will provide ours at no additional cost.
When should we start ads before admissions open?
Ideally 8 to 12 weeks before your peak season, so audiences are built and tracking is tested before results day and the admission window.
Fill more seats from the same ad budget
Share your institute and course details. We review your ads, cost per lead and tracking and send a clear action plan.
Cost per enrolment, not just per lead
Admission season budget plan
Reply within one business day