Our Tracking Setup Services
From a first GA4 property to server side tagging, every setup follows one tracking plan so the numbers agree across platforms.
GA4 Setup and Implementation
GA4 property, data streams, custom and key events, lead and eCommerce tracking, internal traffic filters and Google Ads linking.
Google Tag Manager Setup
One container for every tag, trigger and variable, with form, button and click tracking and a cleanup of old tags.
Meta Pixel and Conversions API
Pixel installation, standard and custom events, Conversions API with deduplication and Events Manager testing.
Google Ads and Other Ad Platform Conversions
Conversion actions for leads, calls and purchases, GA4 imports, enhanced conversions, plus Microsoft UET and LinkedIn Insight Tag.
Lead and Inquiry Tracking
Form submissions on success, phone clicks, WhatsApp clicks, CTA clicks, booking actions and thank you pages.
eCommerce Tracking
Product views, add to cart, checkout steps, purchases with value, item level data and refunds for WooCommerce and Shopify.
Server Side Tracking
Server side GTM, Meta Conversions API and Google server tags for fuller data and faster pages.
Tracking Dashboards
Looker Studio dashboards that combine GA4 and ad platform data into one view of leads and sales.
Why Accurate Tracking Matters
Google Ads says 120 leads this month. Meta says 90. GA4 says 60. Your sales team counted 45. Usually none of them is right until tracking is set up properly. Most businesses we audit have tracking installed. Very few have tracking they can trust.
From Click to a Number You Can Trust
Four places where data gets lost, and what we do at each one.
Tag fires
A visitor submits a form, calls or buys. Tag Manager fires the right tag on success, not on a button click.
GA4 records it
The event lands in GA4 with the right name, parameters and source, with internal traffic and payment gateway referrals filtered out.
Ad platforms receive it
Google Ads, Meta, Microsoft and LinkedIn get the same conversion through browser and server, deduplicated.
CRM closes the loop
Qualified leads and sales are sent back as offline conversions, so campaigns optimise for customers, not form fills.
Tracking That Makes Your Ads Work Better
Google and Meta use your conversion data to decide who sees your ads. Better data means better results from the same budget.
Conversion tracking for every ad platform
Multi platform advertisers
Google Ads, Meta, Microsoft Ads and LinkedIn all receive the same accurate conversion data.
Conversions API and server side data
Meta and Google advertisers
Recover conversions that browsers and ad blockers stop the Pixel from recording.
Qualified lead and sales data from your CRM
Lead generation businesses
Send back which leads became customers, so campaigns find more people like your best buyers.
Audiences for remarketing
eCommerce and D2C brands
Build remarketing audiences from visitors, product viewers and cart abandoners.
What We Track
The right tracking depends on how your business makes money. Here is what we usually set up, on WordPress, WooCommerce, Shopify, Webflow and custom built websites.
We Use the Data We Set Up
Tracking Challenges We Solve
Most of these show up in the first hour of an audit. All of them are fixable.
Our Tracking Setup Process
Six steps from audit to a documented, tested setup. New setups and fixes follow the same path.
Tracking Audit
We review GA4, GTM, Pixel and ad platform setups against your actual leads and orders and list what is wrong.
Tracking Plan
Every event, parameter, conversion and platform mapped in one document with naming conventions.
Implementation
Tags, triggers and variables built in GTM, GA4 configured, Pixel and ad platform tags added.
Server Side and CRM Connections
Server side GTM, Conversions API and offline conversion imports set up where they add value.
Testing and Validation
Real test leads and orders checked across GA4, ad platforms and your CRM until the numbers match.
Handover and Monitoring
Tracking plan document, dashboard and admin access handed over, with optional monthly health checks.
Week markers are typical, not promised.
Reporting You Can Read in Five Minutes
Tracking is only useful if someone looks at it. Every setup ends with a dashboard and, on support plans, a monthly health check.
Clean Data, Better Campaigns
Case studies are pulled automatically from published work. Default set stays as is.
Tools and Platforms We Work With
Anything not listed can usually be connected — ask on the call.
Tracking That Respects Your Visitors
Good tracking also has to respect your visitors' privacy.
Browser Side or Server Side Tracking?
Most businesses start with browser side tags. Server side tagging adds accuracy and speed once ad spend justifies it.
Not sure? We’ll tell you on the call — including when the answer is Shopify.
What You Get at Handover
Everything a future developer or agency needs to keep the tracking working.
Built for brands that need to sell
Every industry has its own buying behaviour, competition and cost benchmarks. We’ve built campaigns across these sectors and know what the numbers should look like.
Questions We Get Asked First
Is Your Tracking Telling You the Truth?
Share your website and the platforms you use. We will check your GA4, Google Tag Manager, Meta Pixel and ad conversion setup against your real leads and orders, and tell you exactly what is working, what is not and what to fix first.